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Ed Helms' SNAFU podcast embraces 'controlled messiness' in new identity

Creative Boom

It was equally crucial to ensure that the brand didn't come across as too polished or sterile, reflecting both a comedic edge and expert storytelling to be able to carry serious historical topics. The logo aimed to create something big and bold that could stand out in both small podcast icons and large out-of-home advertising. "It

Education 259
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

It's paired with an organic cell shape that reacts to the world around it, the wordmark and logo form interacting and reinforcing the other. To further enhance this sense of intimacy, a series of icons were developed to capture people's different states of mind around this sensitive and personal topic.

Brand 515
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Koto rebrand of Glassdoor helps boost the platform 'where work talk gets real'

Creative Boom

The rebrand coincides with the launch of a new mobile app and web experience, allowing users to seamlessly navigate between insights, jobs, and workplace conversations, facilitating real-time networking, advice, and connections on various work-life topics.

Brand 358
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LIT's rebrand of German retailer Gravis draws on the past but looks to the future

Creative Boom

Logo and identity LIT's team of branding experts embarked on a journey to craft a new, contemporary identity for Gravis, breathing new life into the brand. The result is a striking and iconic logo paired with a vibrant colour scheme that reflects the spirit of innovation.

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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

The former StepChange logo was retained as part of a radically updated "brand world" that prioritises inclusivity and oozes confidence. But where StepChange's new branding really comes to life is through its striking illustrations and icons, which use bold black linework and the charity's ownable brand colours.

Brand 494
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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

The former StepChange logo was retained as part of a radically updated "brand world" that prioritises inclusivity and oozes confidence. But where StepChange's new branding really comes to life is through its striking illustrations and icons, which use bold black linework and the charity's ownable brand colours.

Brand 474
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Mozilla pledges to 'Reclaim the Internet' with new identity by JKR

Creative Boom

The studio's global executive creative director, Lisa Smith, says: "When we asked people to draw Mozilla's logo, most ended up sketching the Firefox logo. The flag derives from the 'M' for Mozilla and a pixel that nods to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey.