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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

In 2020, she was a fashion buyer working in a busy industry where there just wasn't time to explore other creative avenues. She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

A self-proclaimed "artist with a business brain", she picked up hand lettering as a hobby while studying advertising at the School of Visual Arts. Her work is highly accessible and engaging, making complex topics approachable through visual storytelling. She's from California but is currently based in Detroit. © Jocie Juritz 10.

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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

It began as a way of sharing career advice because she was receiving so many emails on the topic. Hundreds of people began joining the meetings, and they returned soon after a hiatus due to Karlotta's busy schedule. In 2022, she founded Illustrators Acquainted , the monthly video conference meet-up she hosts.

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Food illustrator Tom Hovey talks Bake Off, Bristol and building a creative community

Creative Boom

Creating a poster for Bristol rock band Idles, addressing topics like toxic masculinity, was one of Hovey's favourite projects to work on. "It Other career highlights include a quick-turnaround editorial commission for Bloomberg Business Week, which involved illustrating a series of boozy ice creams for a recipe article.

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New look and new showreel for Mutant Hands

Creative Boom

Now, after leaving a little too long for reasons all busy creatives understand – there's always a new project to tackle, right? I worked closely with the creative director and founder, Dom Latham-Koenig, to turn what could have been quite a dry topic into a fun, character-driven narrative," says James.

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Part memoir, part manual: Matt Owens offers contemporary advice on running a creative business

Creative Boom

It goes on to interrogate the challenges he faced when building a creative agency, what he learned from them, and how they informed his philosophy of "continuous learning and adaptation in design and business leadership". Order partner Jesse Reed recalls not being taught much about business or how to start a company in design school.

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How to beat creative block: practical tips from your fellow creatives

Creative Boom

Sometimes doing something completely off topic of what I am working on brings up lots of new ideas." Depending on what has me stuck, I'll either walk downtown to look at the people, businesses, and buildingsI'm in San Francisco, so there's a lot to seeor walk along the water, where my mind can completely get lost.