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LIT's rebrand of German retailer Gravis draws on the past but looks to the future

Creative Boom

LIT's new visual identity for Gravis aims to make it cool and relevant to a new generation of tech shoppers. The company's brand no longer resonated with its innovative ethos and unwavering commitment to quality, making it increasingly challenging to engage with younger audiences. It was clear that a rejuvenation was in order.

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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website.

Brand 388
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Environmental course provider's new branding is wonderfully down to earth

Creative Boom

A new platform for learning environmental system has a slick new branding system courtesy of Pentagram and Mondial Studio. The many topics covered on this site, led by teachers from around the world, include biodynamic farming, food forests, river restoration, urban gardening and earth democracy. But how much do you really know?

Brand 305
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&Walsh celebrates the art of risk-taking in brand identity for wealth tech platform

Creative Boom

Wealth management isn't normally the sexiest of topics. Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. Now, here's another fabulous branding project creatives everywhere can learn from. They're not).

Brand 429
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SMAKK's new identity for Tabu makes sexual wellness for women over 50 sophisticatedly sexy

Creative Boom

Credit: SMAKK / Tabu SMAKK co-founder and CD Katie Klencheski explains how a new brand for Tabu explores new frontiers in sexual wellness for women over 50, transforming a cultural taboo into the lodestar of a science-backed sexual health routine.

Education 385
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Pentagram finds a joyful new spin on yoga branding for Love Supreme Projects

Creative Boom

The world's largest design consultancy has collaborated with yoga studio Love Supreme Projects to create an identity that finds a new spin on the familiar practice. Made up of bold colours and inky splotches, the brand turns the concepts of yoga into a visual language in a way that contrasts stereotypical aesthetics. © Pentagram.

Brand 419
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Koto rebrand of Glassdoor helps boost the platform 'where work talk gets real'

Creative Boom

A new identity crafted by Koto provides a welcome injection of visual vigour to the global platform. Now brand and digital studio Koto has unveiled a refreshed brand identity for the platform. Brand concept Koto is a brand and digital agency with studios in Berlin, London, Los Angeles, New York, and Sydney.

Brand 243