LIT's rebrand of German retailer Gravis draws on the past but looks to the future
Creative Boom
DECEMBER 5, 2023
Gravis is Germany's premier tech retailer and one of the nation's largest Apple resellers. Founded in 1986, the company has long been at the forefront of German retail, proudly standing as the country's first and sole Apple reseller. Beyond the logo, the new brand identity extends to every aspect of Gravis' visual language.
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