Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose
Creative Boom
JUNE 19, 2023
Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. When you think of drinking wine, you generally think of cradling a nice big glass in your hand. All while making the brand distinct in a crowded category." First, by drinking all the wine!"
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