Hudson-Powell's Impala rebrand finds the human side to empowering tech
Creative Boom
FEBRUARY 16, 2022
By echoing the procedures and aesthetics of travel via typography that wouldn't look out of place on an electronic departure sign, users are subtly put into the jet setting mindset before they've even left the front door. Topping off Impala's new design identity is a system of colourful, travel-inspired typographic tags and buttons.
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