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Why Curating a Sustainable Brand Image is Good for Business

Inkbot Design

Why Curating a Sustainable Brand Image is Good for Business. Sustainability has become a more critical issue in recent years as people have become more aware of the impact businesses can have on the environment. There are several benefits to being a sustainable business.

Brand 69
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Place branding experts Lantern create a unified brand for bodies protecting the Norfolk Coast

Creative Boom

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Brand 402
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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. This collaboration highlights Vertical's journey from startup to industry leader in the field, reflecting its commitment to transforming urban air travel into a sustainable, zero-emission reality.

Digital 425
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Koto turns eco-friendly branding on its head with dinosaur-themed identity

Creative Boom

Brand and design studio Koto has found a novel way to communicate eco-friendly credentials with its identity for sustainable packaging company De-extinction. To help encourage people to remember to use eco-friendly alternatives, Koto has created a striking identity for sustainable packaging company De-extinction.

Theme 335
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Tomorrow Machine designs a potato-based juice bottle that peels like an orange

Creative Boom

Image Credit: GoneShells Swedish design studio Tomorrow Machine is out to solve the problem of unsustainable packaging with an innovative new line of bottles, GoneShells. Cleverly, Tomorrow Machine has also incorporated brand equity into the bottles' design. It's no secret that most modern packaging raises environmental concerns.

Agency 451
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Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. The brand has a strong reputation within the industry because of its focus on quality wine, taste and flavour. All while making the brand distinct in a crowded category." explains Greg. "We

Brand 409
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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey."