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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. However, this success also posed a challenge. As the LEGO Group grew, its brand DNA needed to keep pace.

Brand 463
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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. The whole idea centres around making students feel heard and being transparent throughout the Future Docs guidance process.

Brand 408
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How&How Studio rebrand of Pachama helps shake up the carbon capture industry

Creative Boom

How&How Studio helped them develop eye-catching new branding, including some fabulous rainbow trees. By reopening the dialogue around offsetting, Pachama wants to shake up the industry and build a new relationship between business and nature. Carbon offsetting has had a bad rep in recent years.

Textures 330
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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. It follows a decade of growth for the business – seeing particular success during the global pandemic when we all stayed at home.

Agency 371
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How to Create a Brand Development Strategy for Today’s Market

Canny

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

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How to Start Branding for Your Business Success

Inkbot Design

How to Start Branding for Your Business Success Branding is essential for any business, big or small, to stand out in the highly competitive market. A strong brand identity helps you establish credibility, attract and retain customers, and ultimately contribute to your business's long-term success.

Brand 101
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Branding and Logo Design: How to Build a Strong Brand Identity

Inkbot Design

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 130