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The 9 Biggest Rebranding Trends to Follow

Inkbot Design

The 9 Biggest Rebranding Trends to Follow If you compare today’s marketplace with the past ten years, you will notice a tremendous technological and cultural shift. So, to keep pace with the current marketplace, rebranding can be a smart move! What is Rebranding? Rebranding is when a company gets a makeover.

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The Rebrand Trend of 2021? Acting Your Age

Eye on Design

The unfussy lettering, crisp lines, and pared-down color palettes of these rebrands look like stylish cartoon versions of the original logos. Vit says Jones Knowles Ritchie’s Burger King rebrand, which made headlines in January, made consumers want to engage with the brand in a way that they hadn’t felt the need to before.

Brand 141
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FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London. And the sustainable fashion show Source Fashion is playing a vital part in that process. So what is it?

Fashion 334
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Fiasco crafts fresh brand identity for a co-working network with a difference

Creative Boom

To further amp up the brand's lifestyle feel, Fiasco commissioned local illustrator Con McHugh to produce a line of t-shirts that reflect current streetwear trends. This rebrand has truly leveraged our brand." This merch helps make customers feel and look good, whether inside Gather Round or out and about the city.

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Badger Brewery broadens its appeal with nostalgic, character-led rebrand

Creative Boom

Design agency Robot Food has collaborated with Badger Brewery to create an illustration-led rebrand that balances tradition and character. Enter Robot Food, who have unified Badger's offerings, brought it up to date, and made it stand out in a competitive market with one incredible rebrand.

Brand 363
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WMH&I thinks outside the box with its packaging for Tempo tissues

Creative Boom

Guiding principles The brief from Essity, the brand's global parent company, grew out of an earlier Tempo rebranding effort, which began in 2022 and saw WMH&I develop a design playbook to be used by local Tempo teams worldwide.

Brand 339
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New character driven identity for expanding independent games studio Radical Forge

Creative Boom

Skateboarding raccoon embraces irreverent company culture while bucking a trend for the games industry Meet 'Flip' – the raccoon at the heart of a different style of rebrand completed by Manchester studio Flow.

Brand 411