Creative Boom

JANUARY 18, 2024

Back to basics A pivotal part of the rebrand was to examine the existing identity, figure out what was and wasn't working, and refine it. A perfect example of these concepts in action is the new ESN logo. Winning underlines all of these creative decisions, and it's made for a winning rebrand.

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Creative Boom

AUGUST 21, 2022

gets an inspired rebrand, thanks to Angel & Anchor. Recently, the company asked Angel & Anchor to take to the drawing board and deliver a rebrand that would represent a significant shift in personality. are a perfect example of professionalism and personality co-existing," notes Ben. Back in the day, Triple Co.

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Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

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Creative Boom

DECEMBER 11, 2023

Defy's 85th birthday ads for luxury retailer Boyds provide a shining example. A more recent example of this dynamic in motion can be seen in "Boyds. In fact, Defy recently underwent a rebranding of its own, changing its name from [2 one 5] Creative to Defy during the pandemic after more than two decades in business.

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Creative Boom

JUNE 8, 2022

When you're given a chance to rebrand a company founded by and named after a former professional basketball player, you'd definitely take your design skills to new heights. With a growing fanbase and fleet, Mucho was commissioned to rebrand the firm for its expanding business and audiences.

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Photography Brand Branding Fashion 379

Creative Boom

APRIL 25, 2023

And for its latest rebrand, the company wanted to strengthen its foundations and reach out to new demographics who may not have given its sauces a go, namely younger millennial and Generation Z customers. Perhaps the most significant departure in the whole rebrand is Dolmio's new word mark.

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Inkbot Design

APRIL 5, 2024

The 9 Biggest Rebranding Trends to Follow If you compare today’s marketplace with the past ten years, you will notice a tremendous technological and cultural shift. So, to keep pace with the current marketplace, rebranding can be a smart move! What is Rebranding? Rebranding is when a company gets a makeover.

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Graphic Design Junction

OCTOBER 8, 2023

These recent examples showcase the importance of a strong visual identity in conveying a brand’s values , mission, and personality. Contemporary, innovative, and expertly crafted corporate branding and visual identity logo design examples to ignite your creativity. A company’s identity serves as its most invaluable asset.

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Creative Boom

MAY 20, 2024

Given its experience rebranding similar organisations, creative agency GOOD stepped in to help Pancreatic Cancer UK implement its new five-year strategy for doubling survival rates. For example, it's a huge comfort for people to have when it comes to cancer.

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Brand Branding Marketing Marketing 85

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. The logo, for example, which displays E45 in a cell shape, has been retained, albeit rebalanced with new shapes that can be rearranged across its broad portfolio.

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UX Collective

MARCH 28, 2023

When is the right time to rebrand? But if you must, these rebranding efforts might provide some useful hints. Instead, I thought I’d take the liberty of selecting a few successful cases of rebranding. Not the warmest reception to a rebranding effort. Almost never. At this point, it’s no use in piling more hate on it.

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Creative Boom

AUGUST 2, 2023

It follows COLLINS' recent rebrand for the firm. for example. Brooklyn-based brand studio Athletics is behind a new website design for Guild , a career and education platform that helps Fortune 1000 companies and America's workforce get ahead. Guild was founded in 2015 to make education benefits more accessible to frontline workers.

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Inspiration Education Photography Brand 316

Canny

MARCH 30, 2021

If a company ends up on our list of rebranding failures, chances are the financial repercussions for that said company have been huge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. There are also times where rebranding may actually be necessary.

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Inkbot Design

JANUARY 16, 2024

20+ Rebranding Tips for Freelancers As a freelancer, your personal brand is everything. If that’s the case, it might be time to rebrand. If that’s the case, it might be time to rebrand. Rebranding as a freelancer takes thoughtfulness, planning and good execution. Why Rebrand as a Freelancer? So tread carefully.

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Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. You have two options when this happens: a complete rebrand or a brand refresh. Choosing between a complete rebrand and a refresh is a significant decision that requires careful thought.

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Creative Boom

JULY 18, 2022

Now it's time for the club to move forwards and properly enter the digital age with the help of an exquisite rebrand courtesy of London-based brand consultancy DixonBaxi. Tackling the rebrand of one of England's founding football clubs is no small order.

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Canny

MARCH 24, 2022

When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Whatever your reason for rebranding, it has to be carefully considered and planned. Whatever your reason for rebranding, it has to be carefully considered and planned.

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Inkbot Design

NOVEMBER 28, 2022

Logo Redesign : How To Successfully Rebrand. “When rebranding , it's not a matter of what you look like or how you sound. . “When rebranding , it's not a matter of what you look like or how you sound. ” Rebranding a company means that you are changing its name. What is Rebranding?

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Brand Branding Marketing Marketing 125

Inkbot Design

OCTOBER 7, 2023

Reasons for Rebranding: Unlocking the Power of Change Rebranding, or repositioning, is altering a brand’s identity and messaging to improve its performance and distinguish it from rivals. A successful rebrand typically translates into increased sales, higher prices, access to larger markets and less rivalry. Consistency.

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Marketing Marketing Brand Branding 80

Creative Boom

DECEMBER 3, 2023

From using DALLE to rebrand nuclear power to launching "queer playground" app Lex , their work is invariably full of fun, bursting with fresh visual ideas and eyebrow-raising in all the right ways. And here's another example of why &Walsh is an oasis of originality in a sea of samey branding.

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Creative Boom

JUNE 18, 2023

At the heart of the rebrand is the new logo. OnHand is a prime example of the kind of client we love working with," says Chris Tozer, associate creative director. "A Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'. And by all accounts, it's been a rewarding project for all concerned.

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Inkbot Design

OCTOBER 27, 2023

Rebranding Success Stories: How Companies Reinvented Themselves The lizard brain loves the familiar. That's why rebranding is so tricky. But the companies that manage to pull off a successful rebrand unlock new levels of growth. But the companies that manage to pull off a successful rebrand unlock new levels of growth.

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Creative Boom

DECEMBER 12, 2023

For a great example of how to do it, it's worth checking out this new identity for Kirkland Urban, a mixed-use development northeast of Seattle, in the city of Kirkland in King County, Washington. Branding plays a big part in this, of course.

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Publication Brand Branding Graphic 316

Canny

MARCH 23, 2022

They can if the leopard you’re referring to is the Houston Zoo who went through an extensive rebrand just last year. The Rebranding Brief Template. The Rebranding Brief Template. ” The zoo rebranded in April of last year, only we haven’t had a chance to review its updated look yet. download now.

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Animation Templates Entertainment Sports 144

Inkbot Design

DECEMBER 4, 2023

8 Signs Your Graphic Design Business Is Ready for a Rebrand If you run a graphic design business, your brand image is crucial. When your branding no longer reflects your business’s strengths and personality, rebranding may be time. Refreshing tired visuals is one of the most apparent reasons to rebrand.

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Graphic Design Graphic Client Brand 83

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. When your brand starts feeling outdated or misaligned, you have an essential decision: Refresh your current brand or initiate a rebrand ? But over time, your brand can start to feel stale.

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Brand Branding Marketing Marketing 93

Creative Boom

OCTOBER 17, 2023

Mucho's rebranding of the Stern Grove Festival is a textbook example of how to do it right. "If How do you keep a festival's old-time associations while making it relevant to a modern audience? If you're going to San Francisco, be sure to wear some flowers in your hair," went the classic 1967 song by Scott McKenzie.

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Creative Boom

APRIL 6, 2023

JDO's rebrand of Hawaiian Tropic shows just how to do it. Protecting the brand Overall, the designs offer a great example of revitalising an iconic brand without throwing the baby out with the bathwater. Even a longstanding, iconic brand must keep up with a changing world. In recent years, though, that's all changed.

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Noupe

JULY 1, 2021

Both cases tell it’s time for a rebrand. Here in this article, we’ll take a look at some of the best cases of rebranding. True, rebranding is not always successful. But as we will see in the following cases, companies can follow calculated strategies to make a rebrand work to their advantage. They redesigned their logo.

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Creative Boom

MAY 23, 2023

For example, a 'stunning penthouse' became 'The House in the Clouds', while a 'villa with stunning views' became 'The House with the Church Bells Playlist'. Without found and articulated our point of difference – our soul – in a beautiful and emotive rebrand," says Elena Fotiadi, head of brand and partnerships at The Thinking Traveller.

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Marketing Marketing Travel Brand 294

Canny

DECEMBER 20, 2022

Writing about the most successful rebrands ever had never entered our content plan until recently. And, we’re paid to look at and think about branding and rebranding, whether it works, and whether it doesn’t. The Rebranding Brief Template. The Rebranding Brief Template. What Makes a Successful Rebrand? To a degree.

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Creative Boom

MARCH 13, 2023

We've seen some great examples lately of clever branding giving new life to seafood and fish brands, from Jamhot's reinvention of Scottish trout firm Kames to Span's rebranding of Asian carp as Copi. Amsterdam studio Fitzroy explains how they responded to the challenge of creating a "seafood love brand".

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Canny

FEBRUARY 8, 2023

Belgium-based whiskey company, The Belgian Owl Distillery , recently underwent a complete rebrand, with a completely new identity from start to finish. So, we won’t keep you waiting any longer, let’s get into this rebrand! If you can’t already tell this is no doubt my favourite part of this rebrand altogether.

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Brand Branding Agency Packaging Design 78

Canny

MARCH 15, 2023

Marin Living Foods , was founded over 10 years ago and was a company in need of a rebrand to reflect its values and delicious products. These updates have helped to rebrand a haphazard logo, into one that flows nicely to reflect the movement of the almond milk product in a more attractive way.

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Packaging Design Brand Branding Production 78

Canny

MAY 24, 2023

The Rebranding Brief Template Established in 1879, Muzeum Narodowe w Krakowie , the largest museum in Poland and the main. Recently, the museum underwent a rebrand led by Podpunkt , a design agency based in Warsaw, Poland. Whilst we’re here to talk about the rebrand, I have to say that the previous design was pretty good.

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