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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Most recently, the studio led a rebrand for John Lewis , which unified the UK retailer's branding and visual identity across channels, while their work for animal charity Battersea created an inclusive brand identity that connects with pet lovers everywhere. John Lewis rebrand by Pentagram Battersea by Pentagram Paypal by Pentagram 2.

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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

As a result, Stink Studios has developed a dynamic design system that celebrates Riot's iconic 'fist bump' logo and injects its identity through every medium, from in-game visuals to social posts and live events. The rebrand now elevates it to a living symbol of approval and a fist bump to the community.

Media 467
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New branding for probiotic drink celebrates mothers everywhere

Creative Boom

The brief Founder Nicola Hart tasked adam&eveDDB with rebranding and redesigning Agua de Madre, to create a multigenerational product which people would be inspired to drink. The rebrand had two main goals: to communicate the drink's taste and to honour the spirit of the mother. Overall, this was a happy project, says Chris.

Branding 496
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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones. Among Equals' Nick May explains how to strike the balance. Too broken, and it felt too scary; too perfect, and it lacked urgency," says May.

Branding 276
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Logo Redesign: How To Successfully Rebrand

Inkbot Design

Logo Redesign : How To Successfully Rebrand. A logo redesign involves making changes to a company's logo. Some companies make changes to their logo because they feel confident and are ready to move forward with a new design. ” Rebranding a company means that you are changing its name.

Branding 134
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Korean Air unveils elegant new brand identity in collaboration with Lippincott

Creative Boom

The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

Branding 228
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Robot Food's identity for beauty brand Postcard invites us to slow down

Creative Boom

The collaboration encompasses a comprehensive rebrand, including a new brand strategy, tone of voice, naming, brand world, packaging and website. The rebrand positions Postcard as a destination for essential self-care supplies, with a mission to foster mindful consumption, reduce waste, and ease the pressures of everyday life.

Brand 460