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Most recently, the studio led a rebrand for John Lewis , which unified the UK retailer's branding and visual identity across channels, while their work for animal charity Battersea created an inclusive brand identity that connects with pet lovers everywhere. John Lewis rebrand by Pentagram Battersea by Pentagram Paypal by Pentagram 2.
As a result, Stink Studios has developed a dynamic design system that celebrates Riot's iconic 'fist bump' logo and injects its identity through every medium, from in-game visuals to social posts and live events. The rebrand now elevates it to a living symbol of approval and a fist bump to the community.
The brief Founder Nicola Hart tasked adam&eveDDB with rebranding and redesigning Agua de Madre, to create a multigenerational product which people would be inspired to drink. The rebrand had two main goals: to communicate the drink's taste and to honour the spirit of the mother. Overall, this was a happy project, says Chris.
The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones. Among Equals' Nick May explains how to strike the balance. Too broken, and it felt too scary; too perfect, and it lacked urgency," says May.
LogoRedesign : How To Successfully Rebrand. A logoredesign involves making changes to a company's logo. Some companies make changes to their logo because they feel confident and are ready to move forward with a new design. ” Rebranding a company means that you are changing its name.
The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.
The collaboration encompasses a comprehensive rebrand, including a new brand strategy, tone of voice, naming, brand world, packaging and website. The rebrand positions Postcard as a destination for essential self-care supplies, with a mission to foster mindful consumption, reduce waste, and ease the pressures of everyday life.
They've helped reinvent Sizzler through a transformative rebrand that reignites its nostalgic heritage while embracing a contemporary aesthetic. Logo and typography Tavern wisely recognised that they didn't need to tweak much regarding the logo. Instead, it was about repurposing an element that already had decades of equity.
Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel.
When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. Consequently, a rich, saturated, and irresistible colour palette is the cornerstone of the Anton&Anton rebranding.
Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.
Visual elements As part of the redesign, Revolt reimagined the charity's logo. Serving as the cornerstone graphic element, the logo seamlessly integrates into the logotype and is the primary source for much of the charity's visual language. Colour was another essential component of the rebrand.
Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort. For instance, Coop's logo is used differently in the four countries, and in addition to the packaging design, part of the task was to find a way to handle the logo on the packaging.
Whether it’s a bold redesign like Spotify’s, a strategic rebranding like Mailchimp’s, or a nod to the past like Burger King’s, each of these cases highlights the impact that visual identity has on a brand’s success in today’s competitive landscape. List of Branding Visual Identity and Logo Design 1.
Another driver for the rebrand was a desire to empower people to "reclaim the internet from Big Tech's growing control and ethical challenges", says Mozilla's global head of brand, Amy Bebbington. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.
As we delve into graphic design trends 2025 , web design trends 2025 , and logo design trends 2025 , we’ll also highlight the influence of AI, typography innovations, and sustainable practices. A minimalist logo with a splash of maximalist color or texture gives brands a modern yet bold identity.
Back to basics A pivotal part of the rebrand was to examine the existing identity, figure out what was and wasn't working, and refine it. A perfect example of these concepts in action is the new ESN logo. Not only has it been redesigned to be more legible and impactful. We couldn't be happier with the result."
Set in this custom typeface, the iconic PayPal logo has also undergone a transformation, though it remains familiar. Crucially, the logo and wordmark have been given room to operate independently from one another, making the identity system more adaptable across different mediums.
For the first time in its 97-year history, Lucozade has undergone a major redesign. Pearlfisher London was brought in to collaborate with Lucozade on the redesign with one clear goal: to create a "powerful and cohesive brand presence that resonates with both long-standing fans while also appealing to new shoppers".
The brief For the 2024 redesign, Spacemade worked on strategy in-house, including its redefined purpose, mission, vision, values, personality and tone of voice. There's a difference between a logo and some nice brand fonts and a design system," explains Wildish & Co. Based in Clerkenwell, London, Wildish & Co. Wildish & Co.,
It's a common challenge when embarking on redesigning a much-loved brand. And that's just what creative and brand consultancy BLVR have succeeded in doing with their rebrand of Californian theme park Belmont Park. Logo and visual language At the heart of the new identity sits a new logo.
The company, which was recently acquired by the well-known stock library Shutterstock, has just unveiled a rebrand, which they say reflects their commitment to "inspiring and empowering creatives worldwide." The new identity includes a fresh new look, logo, and website. But first, we needed to define what we stood for as a brand. "We
LogoRebranding: Best Practices to Redesign Your Brand Identity. Rebranding is changing your brand identity to reflect your business's current image, position and direction. How should you approach logorebranding? It will work as a logo, and if you have a logo, you will have a brand identity.
The custom logo templates provide startups and small enterprises with a cost-effective solution for building a strong brand image. Designing a logo from scratch can be a time-consuming and expensive process, especially for businesses with limited resources. Custom logo templates also cater to the evolving needs of businesses.
Today it sees the launch of its biggest rebrand since the mid-90s, in the hope of appealing to a new generation of travellers. Getlink, the operator of the 'Chunnel', has collaborated with Landor & Fitch to update the brand including a revised name, logo and full visual identity system.
Whatever your moment of realization was, you were left wondering, “Is it just me, or do everyone’s logo fonts look the same now?”. Logo fonts are indeed beginning to converge into one homogeneous heap of sleek sans-serifs. Related : My Top Logo Design Fonts (50% Off). The Rise of the Sans-Serif Logo Font.
Undertaken in partnership with brand and design consultancy Landor & Fitch , media agency VCCP Media , and earned creative agency Seven Communications , the rebrand is designed to appeal to a new generation of girls and encourage more volunteers.
After the success of this first collaboration, Here Design and Untold decided to extend their partnership, with ongoing support from DAC, leading to the rebranding of the charity itself. If the charity's problem was a disconnect with the prisoners, what better way to rectify this than to involve them in the redesign process?
This rebranding coincided with several pivotal achievements, including becoming a B-Corp and being listed in The Sunday Times' top 100 places to work. Logo and typography For the logo design, the team focused on creating a strong wordmark based on Aro from Good Type Foundry. "We
If a company ends up on our list of rebranding failures, chances are the financial repercussions for that said company have been huge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. There are also times where rebranding may actually be necessary.
In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2. Wonka Brand Redesign 6.
It's not a complete redesign, though. The distinctive red Design Council logo, created by Tayburn McIlroy Coates in 1996, remains unchanged. The brief was for a refresh rather than a rebrand, and the small but important changes that were made have created a canvas for our communications that feels fresher, warmer and cleaner." "Our
Logo designing is one of the important elements of graphic design. Unlike graphic designs, logo designs never change much over the years. Many companies stay for a long time with one logo before they decide to redesign. Entrepreneurs and logo designers work together towards creating modern and brand-appropriate logos.
The fonts are both modern and nostalgic and work great for logos, mastheads and pull quotes. 50 Best Logos Of 2023 Embarking on the dawn of 2024, we present an exclusive compilation labeled as the “50 Best Logos of 2023.” 20+ Modern Luxury Serif Fonts The modern serif fonts with lots of style.
Visual design The rebrand has been engineered to reflect the spirit and vitality of New York City. Meanwhile, the distinctive logo, which remains in the previous black and white palette, now comprises a solid, heavy wordmark juxtaposed with a lighter, supportive typeface. It is a portal to the U.S.
Rebranding is 50% risk and 50% opportunity. When a company gets their rebranding right, it can boost their image for the better, raising brand awareness and increasing sales. Rebranding can provide a great space for a company to reinvent themselves and to revisit the direction the company is going in. free ebook. get for free.
20+ Rebranding Tips for Freelancers As a freelancer, your personal brand is everything. If that’s the case, it might be time to rebrand. If that’s the case, it might be time to rebrand. Rebranding as a freelancer takes thoughtfulness, planning and good execution. Why Rebrand as a Freelancer? So tread carefully.
If you have a clean and minimalist style in mind when designing your logo, a simplistic approach to typography is essential to achieve that look. There’s no doubt that these iconic logo designers would agree that minimalism and simplicity is what makes a logo timeless and memorable. See here for what makes a good logo.
She points to the recent Johnson & Johnson logoredesign as another example. "It While bold, attention-grabbing fonts are still a favourite for many, recent feedback on high-profile rebrands like Johnson & Johnson and Nationwide hints at a tilt toward serifs or more classic styles. A standout? Roobert by Displaay.
When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Whatever your reason for rebranding, it has to be carefully considered and planned. Whatever your reason for rebranding, it has to be carefully considered and planned.
When is the right time to rebrand? But if you must, these rebranding efforts might provide some useful hints. From “I ❤️ NY” to “We ❤️ NYC” When a new logo for an organization—whether it’s for a corporation or a municipality like a city—is introduced, everyone will have an opinion about it. Almost never.
LogoRedesigns: Transforming Brands for Success Welcome to our exciting new blog post, where we dive deep into the captivating world of logoredesigns and how they can revolutionise brands for resounding success. Let's face it—logos are the face of any brand. Yes, you read that right! Let's dive in!
Implus Rebrand: Modernizing Branding and Visual Identity abduzeedo 1017—24 Explore the refreshed branding and visual identity of Implus, emphasizing a human-centric, dynamic, and modern design. The result is a refined yet impactful rebrand that reflects Implus’ commitment to both its employees and customers.
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