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Brand Awareness: Strategies, Examples, and Measurement

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There are plenty more ways to quantify whether people have heard of a particular name over time: social media listening tools don't just tell brands what people think; they also indicate whether or not someone is aware that brands exist. We cover using surveys effectively and website analytics packages, including Google Analytics.

Brand 93
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10 Disruptive Companies Shaping the Future

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Author) English (Publication Language) 288 Pages – 01/05/2016 (Publication Date) – Harvard Business Review Press (Publisher) −$12.21 $15.79 Author) English (Publication Language) 288 Pages – 01/05/2016 (Publication Date) – Harvard Business Review Press (Publisher) −$12.21 $15.79

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Ethical Marketing Trends in 2024 and Beyond

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The website may provide an inside peek at the manufacturing process. Also, they reach out to their favourite social media influencers. Being so active, they can connect with social media personalities. New businesses gain fame because they spread ethical information on social media. They are not doing ethical business.

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15+ Best Design Thinking Books to Read

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1 The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design Thinking Series) Lewrick, Michael (Author) English (Publication Language) 352 Pages – 05/22/2018 (Publication Date) – Wiley (Publisher) −$11.01 $25.99

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The Internet of Things in Marketing: 7 Ways to Grow a Startup

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The Internet of Things is a network of embedded computing systems, sensors, and other technologies in everyday objects. It allows them to communicate and exchange data with other networked computing systems and devices over the Internet. The network sends and receives data without intermediate humans or computers.

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What Is Logo Recognition? 5 Best Logo Recognition Tools

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Logo recognition technology is a concept generated from image recognition or object recognition technology that uses end-to-end deep learning algorithms within artificial neural networks. Logo recognition software can recognise your logo appearing anywhere, whether on social media, networking sites, television, or elsewhere.

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How to Produce a Creative Video on a Budget

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From short social media clips to big-budget blockbusters, we're surrounded by moving pictures that captivate, inspire, and even change the world. Or there are some under-the-radar public spots you could snag permits for. And here's a pro tip: reach out to apps and gear manufacturers for potential product placement opportunities.