article thumbnail

Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

article thumbnail

How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Increase Your Brand’s Social Media Engagement

Just Creative

Social media engagement is the new currency for business success. Brands that are looking to perform well on social media measure their performance on the amount of engagement they receive on their social media accounts. That being said, increased social media engagement is difficult to achieve. Link/media click throughs.

Media 290
article thumbnail

Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

article thumbnail

Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

article thumbnail

The Complete List of Manufacturing Events for You to Attend

Canny

If you’re looking for the complete list of manufacturing events to attend, then this is the blog for you. For this blog, we’ll mainly be focussing on the manufacturing sector but with a particular emphasis on sustainability as this area continues to be a huge driver in a buyer’s decision-making. download now. download now.

article thumbnail

The Power of Colour in Branding and Marketing

Inkbot Design

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. Brand colours shift moving between media.