Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 77

Marketing Marketing Brand Branding 77

Creative Boom

MAY 29, 2023

Food colouring products aren't all the same. Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry. Starting with a blank base, Colour Mill asked Universal Favourite to bring the brand system into the design of these products' packaging.

Manufacturing 355

Manufacturing Brand Branding Production 355

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 85

Marketing Marketing Brand Branding 85

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. Blue and green brands are seen as dependable.

Marketing 70

Marketing Marketing Brand Branding 70

Inkbot Design

OCTOBER 4, 2022

Why It's Time for Companies to Reap the Rewards of Social Media. Social media is a powerful tool many businesses use to improve their commercial performance and marketing reach. Social media channels have experienced steady growth in recent years, with consumer use on the rise and a rise in pushing sales on eCommerce platforms.

Media 96

Media Marketing Marketing Brand 96

Canny

AUGUST 26, 2021

B2B marketing is difficult, and one of the most important parts of B2B marketing is understanding your audience. The Marketing Brief Template. The Marketing Brief Template. Who do you want to buy your product or service? With that said, let’s dive into B2B marketing. What is B2B Marketing? Easy right?

Marketing 145

Marketing Marketing Media Production 145

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. There are many examples of small and medium enterprises that have perfected how their branding and marketing communications complement each other.

Marketing 123

Marketing Marketing Brand Branding 123

Inkbot Design

SEPTEMBER 29, 2023

Top 8 Tips for a Successful Product Launch Event New products are not just a means to more extensive catalogues and greater profits. New products also attract new customers, growing your customer base and increasing brand awareness. You need a successful product launching event to engage your audience with a profitable product.

Production 71

Production Marketing Marketing Banners 71

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. There are many examples of small and medium enterprises that have perfected how their branding and marketing communications complement each other.

Marketing 109

Marketing Marketing Brand Branding 109

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. These characteristics can be related to the product itself (e.g., a particular feature), its price, or its location in the market. The best way to know your target market is by understanding your customers' needs and wants.

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

OCTOBER 23, 2023

Ultimate Guide to Infographics Design in Marketing Hey there! Infographics can be used in various contexts, such as business presentations, educational materials, marketing campaigns , and social media posts. The infographic became an essential training tool for new hires, boosting productivity and quality control.

Infographics 91

Infographics Marketing Marketing Templates 91

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. Branding in Marketing: What is It? It is not the product itself.

Marketing 91

Marketing Marketing Brand Branding 91

Just Creative

FEBRUARY 9, 2021

Making your brand’s photos stand out on social media is a constant challenge, as is creating attractive imagery for your blog and website. Manufacturers describe lenses using two numbers. If you’re not in the market for a new lens, use your existing lens but choose the maximum available aperture. Conclusion.

Media 249

Media Color Digital Photography 249

Inkbot Design

APRIL 5, 2023

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Create a marketing strategy to accelerate your business's expansion. The Internet of Things (IoT) is a game-changer in marketing. What is Marketing?

Internet and Software Development 75

Internet and Software Development Marketing Marketing Networking 75

Noupe

OCTOBER 2, 2020

Expanding to newer markets is not just a leap of faith. Commonly, companies venture into international markets because global growth has more scope. However, international success requires local knowledge and a commitment to change and adapt the marketing as per the region in question. So what is international marketing?

Marketing 116

Marketing Marketing Brand Branding 116

Inkbot Design

MAY 8, 2024

In our highly connected world dominated by social media, where thousands of marketing messages are thrown at us daily, having one voice and visual identity that makes sense is essential. Write crystal clear, detailed brand guidelines so everyone, from designers to social media interns, is on board.

Brand 94

Brand Branding Marketing Marketing 94

Inkbot Design

MARCH 24, 2024

You might see things like 3D models of products you can spin around to look at from every angle. So, online stores are starting to show off eco-friendly products and brands that do good things for society. The Lure of Niche Online Stores Competition intensifies with the growth of the market. Improve your product pages.

Marketing 79

Marketing Marketing Production Internet and Software Development 79

Inkbot Design

AUGUST 16, 2023

Unique Selling Points: Gaining a Competitive Edge in Today's Market In today's oversaturated marketplace, simply having a quality product or service is no longer enough to succeed. Focuses on something novel or innovative about your product. Guides Marketing: Focuses messaging and campaigns squarely on your differentiation.

Marketing 70

Marketing Marketing Arts and Crafts Production 70

Inkbot Design

SEPTEMBER 21, 2023

One way to generate passive income is by creating and selling digital products. Affiliate marketing is another option. Freelancers can partner with brands and promote their products or services on their platforms. Affiliate marketing is another type of passive income. Money can be made even when they sleep!

Freelance 94

Freelance Freelance Graphic Design Graphic 94

Inkbot Design

DECEMBER 16, 2023

Promotional Products: An Essential Marketing Tool Promotional products—sometimes called “swag,” “promos,” or “giveaways”—are branded objects given out by companies to promote their business, products, or services. far lower than most other media types.

Production 82

Production Marketing Marketing Manufacturing 82

Just Creative

MARCH 22, 2020

Affiliate Marketing. Affiliate marketing consists of promoting other companies’ services and products in return for a percentage of the sale. You can set up your own blog or use a social media profile to promote these affiliate links. Search for “product name” + affiliate program. Access the affiliate link.

Marketing 312

Marketing Marketing Freelance Freelance 312

Noupe

DECEMBER 1, 2020

Most of the time, the only thing standing between a curious user and a successful purchase is the right piece of marketing. In this article, I’m going to guide you through some of the best picks of the marketing toolbox that help you nurture leads and drive them straight to your business. Gain Visibility with Social Media Promotions.

Marketing 75

Marketing Marketing Media Education 75

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This led to using trademarks to make sure customers could tell products apart.

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

OCTOBER 15, 2023

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Why Brand Awareness Matters Nothing is more essential than brand awareness to promote new products or revive older brands.

Brand 92

Brand Branding Media Marketing 92

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. Globalised Tastes Increasingly connected global consumers are exposing luxury brands to new markets.

Brand 71

Brand Branding Arts and Crafts Digital 71

Inkbot Design

APRIL 29, 2023

Envision brand attributes as the fundamental genetic makeup of your brand, serving as the essential components that mould your brand's identity and differentiate you in the market. Are customers aware of your products or services? It is the degree to which your potential customers associate your brand with your product or service.

Brand 129

Brand Branding Advertising Advertising 129

Just Creative

JULY 7, 2020

In the media, for example, we know of a few who’ve cemented their reputation as the best in their field. The changing image of photography in the era of social media. While social media has made a significant contribution to promoting the importance of beautiful imagery, its role remains a double-edged sword.

Client 255

Client Photography Brand Branding 255

Inkbot Design

OCTOBER 7, 2023

It goes beyond how functional your product or service is and taps into consumer behaviour's emotional and psychological aspects. This suits a particular target audience who value style (as well as quality) and want their experience using tech products to be seamless. Why is Brand Personality Important?

Brand 85

Brand Branding Marketing Marketing 85

Inkbot Design

JULY 29, 2022

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. Business owners who use direct mail marketing are more successful than those who don't. When people sign up for a direct mail list, they usually pay for it and immediately get the products and services they want.

Advertising 59

Advertising Advertising Marketing Marketing 59

Inkbot Design

FEBRUARY 13, 2024

Branding is a marketing practice that involves creating a unique name, symbol, design, or marketing strategy. It identifies and distinguishes a product, service, or company from others in the market. This is mainly seen in product packages and websites and shows your brand personality. What is Branding?

Brand 52

Brand Branding Marketing Marketing 52

UX Collective

MARCH 1, 2022

The adaption of 3D Printing has allowed for innovation in manufacturing that renders several benefits that I will get to in this article. Additive manufacturing has made incredible strides in the past decade, paving the way for rapid prototype development in various industries. What is Additive Manufacturing (AM)?

Manufacturing 73

Manufacturing Production Internet and Software Development Print 73

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 92

Brand Branding Production Marketing 92

Inkbot Design

JANUARY 17, 2024

Disruptive companies introduce innovations that creatively destroy and transform existing markets. They upend the status quo with game-changing products, services, or business models. Companies like Amazon and Dell pioneered direct-to-consumer and just-in-time manufacturing models to cut costs and improve efficiency.

Internet and Software Development 81

Internet and Software Development Marketing Marketing Networking 81

Just Creative

FEBRUARY 16, 2021

With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. Any decisions related to your business or marketing don’t reflect these. Marketing Lead – Aligns the brand strategy with marketing.

Brand 337

Brand Branding Marketing Marketing 337

Just Creative

MAY 28, 2020

Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. A branding strategy involves defining the company’s purpose, target market, and value proposition. Below we will explore the seven types of branding: Product Branding. Product Branding.

Brand 261

Brand Branding Corporate Branding Marketing 261

Moo

MARCH 26, 2024

They offer businesses a prime opportunity to showcase their products and services and make a lasting impression on potential customers. But in a highly competitive market, unique and captivating custom trade show displays are essential for standing out from the crowd. Trade show season is an important fixture in every brand’s calendar.

Marketing 52

Marketing Marketing Color Schemes Brand 52

Canny

NOVEMBER 2, 2022

When it comes to manufacturer branding, there’s sometimes not a lot to get excited about. It’s fair to say companies in this sector often don’t place much value on the importance of branding, and many still prefer to rely on word of mouth marketing and referrals to attract new business. How manufacturers can sell directly to consumers.

Manufacturing 164

Manufacturing Marketing Marketing Brand 164