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DesignStudio's creates a new luxury hotel brand for TUI Group, The Mora

Creative Boom

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. And this isn't only what new luxury travellers seek."

Brand 360
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Fonts for Luxury Brands

I Love Typography

And there’s a big overlap between the kinds of fonts used in fashion (especially the high-end stuff) and those used for other luxury brands.

Fonts 364
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Fonts for Luxury Brands: part two

I Love Typography

Read the book, Typographic Firsts In part one , we took a look at three typefaces recommend for fashion or luxury brands. Of course, your final decision about font choice will depend on a variey factors, such as the brand's personality, its target audience, and the kind of message it wants to convey.

Fonts 363
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Dream-like gouache paintings of bedrooms feature in an identity for a luxury pillow brand

Creative Boom

A new identity by Glasfurd & Walker for a luxury pillow brand includes paintings by Milan-based illustrator Clara Rubin that represent imaginative bedroom spaces to inspire "deep rejuvenating sleep". He shot a series of images to showcase the Henrie pillow in various moments of luxury and comfort.

Brand 284
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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

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11 Luxury Branding Trends To Pay Attention To

Inkbot Design

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 72
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10 Top Luxury Fonts for Branding and Logo Design

Just Creative

In every episode, the host would present the luxurious lifestyle that people were living and it got us thinking. What luxury fonts are out there that you can use in your branding and logo projects to add a new level to your designs? Before we start though, we thought it might be a good idea to define what a luxury font is.

Fonts 235