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US discount retail behemoth Nordstrom Rack unveils new identity from JKR

Creative Boom

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The new logo is inspired by Nordstrom Rack's past, looking o the logo used in the 1970s and 80s and reimagining it in a modernised form.

Branding 540
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Kuudes reindesigns premium meal providers for a post-pandemic era

Creative Boom

This necessitated a careful strategy to carve out a new market position that would enable Anton&Anton to thrive beyond the capital area, where brand recognition was minimal. The result was to recalibrate the pricing strategy to slightly lower price points, impacting the overall brand positioning.

Brand 468
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How to thrive at art fairs and markets: tips from artists and illustrators

Creative Boom

Include a range of prices We'll start with advice that we've heard from many people in all sorts of areas. Don't just list everything at the same price: offer a diverse range of price points. This means that if someone is watching the pennies, they'll feel better about buying lower-priced items.

Marketing 505
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Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

Its transparent business model includes coffee beans from regenerative farms, zero waste cafés and farmers paid above the Fairtrade price. When 65% of profits go to good causes, profit shouldn't be a dirty word," says Philip Koh, Director of Strategy at Without. "We

Branding 538
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26 Best Brand Guidelines Templates Design

Graphic Design Junction

Guideline presentation templates are amazing to show off your talents, skills, services, and products to your clients in a professional and beautiful way with this Services & Pricing Guide template. The Brand Guidelines templates covers all aspects of design including logo, color, type, web, Social Media, print, packaging and imagery.

Templates 362
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How to Present your Logo Designs to Clients – Top Tips & Tools

Just Creative

At first glance, the logos of a professional design studio don’t seem that much different from a freelancer’s work. Premium designers understood that a logo is only as valuable as the story and strategy behind it. Logo presentation makes the world of a difference. The client hasn’t seen any of your logos yet.

Client 347
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Provencal style with English edge: Folc wine's new design

Creative Boom

Regular Practice strategy director Ed Little describes the excitement about working with a brand that could rival, if not exceed, the best of Provence and defines Folc as "a Provencal style rosé with an English edge". Little also notes the big masthead logo at the bottom and the inclusion of playful illustrations near the spout of the bottle.

Branding 475