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To gain valuable insight that would inspire and inform the design work, SomeOne conducted research groups, interviews, consultations, and meetings with members of the disabled community. Making the design "striking, not stark", he adds, opened the door for more people to access the Motability Scheme easily and quickly.
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Buck created the new motion design. EA Sports FC will become a platform for creating and innovating "new football experiences", it continues, "connecting hundreds of millions of fans through console, mobile, online and esports products". For the logo, we teased out a fundamental icon rooted in all aspects of the beautiful game.
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