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NYC Pride gets a brand overhaul by Lippincott with an iconic flag emblem at centre stage

Creative Boom

Global creative agency Lippincott has given NYC Pride a fresh new look for 2022, focusing on community and centred around an instantly identifiable flag emblem that is an iconic symbol of the movement. Heritage of Pride is a non-profit born out of the Stonewall Uprising.

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NYC Pride — New Brand Identity

We And The Color

Heritage of Pride unveiled a new brand identity for NYC Pride. The nonprofit organization of Heritage of Pride partnered with a diverse team at creative consultancy Lippincott to work on a new visual identity for NYC Pride. All images © by Heritage of Pride. Please read more below. NYCP Decal.

Branding 145
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. Hopefully, their work will inspire you too.

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Inspiring creative women to follow in 2022

Creative Boom

So in this article, we've gathered together a mix of emerging and established women working in their profession, all doing wonderful things to inspire your own career. Current clients include unicorn startups like Zola and Klarna, cultural institutions like NYC Tourism and NYC Pride, as well as established brands like Evian and MassMutual.

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Cara Ziruo Wang's delightful illustrations depict the 24 solar terms of the traditional Chinese calendar

Creative Boom

Rhode Island School of Design student Cara Ziruo Wang has translated China's rich cultural history into a series of elegant and inspiring illustrations for the country's children's literary magazine October Kids. We caught up with her to learn more about how they were made and how they inspire different children worldwide.

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Typography for NYC Pride

Fonts by Hoefler&Co.

It feels timely to celebrate our partnership with Lippincott to help reimagine the brand identity for NYC Pride, the trademark event of Heritage of Pride, with a recognized legacy of unity, protest, advocacy, and fun. Our parent company, Monotype, provided two typefaces, Knockout and Gotham, from the Hoefler&Co library.

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Experts on Brat Green and the Allure of Loud Home Furnishings

Design Milk

For those ready to indulge their color curiosity or others that already dabble in it, read on to discover some of Design Milk’s selections for the exacting shade… Brute Vase by Jonah Takagi for Hem $459 This sculptural vase is inspired by brutalist architecture while bucking the norms of something typically delicate and demure.

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