Sports stars, stand aside: these new sneakers celebrate creatives instead
Creative Boom
MARCH 14, 2023
Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Ever thought you'd have a sneaker named after you? Because that's exactly what the new sneaker brand Novella is all about. If you're a creative, probably not.
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