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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Ever thought you'd have a sneaker named after you? Because that's exactly what the new sneaker brand Novella is all about. If you're a creative, probably not.

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The Art of Brand Inspiration

Inkbot Design

The Art of Brand Inspiration (with Examples) Welcome, my fellow entrepreneurs and brand enthusiasts! Today, I want to talk to you about the art of brand inspiration. It's about connecting with your audience, evoking emotions, and inspiring action. That's where the art of brand inspiration comes in.

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Breaking Boundaries: Broly Su – A Graffiti-Infused Tapestry of Creativity

We And The Color

Hip-hop beats echoed through the streets, graffiti adorned the walls, sneakers were more than just footwear—they were a statement, and collectible toys sparked imaginative adventures. Each piece tells a story, a narrative woven from the threads of his diverse experiences and influences.

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Tech Minimalism is Out. Welcome to the Squishy, Microbial World of the Biobrand

Eye on Design

They’ve taken a look under fancy microscopes and been inspired by all those beautiful E. 3D animations of mycelium networks forming the shape of a sneaker enhance the website of a vegan leather company. The face of biotech has no face at all. . It doesn’t have a spine. It doesn’t have complex organs. For me, biology smells.

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Restaurant Branding: How to Make Your Eatery Stand Out

Inkbot Design

Restaurant Branding: How to Make Your Eatery Stand Out Have you ever walked down a bustling street, past rows of cafes and restaurants, and wondered what makes one spot more popular? Or have you stared blankly at a menu, overwhelmed by choices that all sound the same? If so, you've experienced the power of branding. What the Heck Is a Brand Anyway?

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7 Tactics for Building a Valuable and Memorable Brand

Inkbot Design

To prove it, we'll look at seven tactics that have helped other businesses and entrepreneurs build strong brands , and we'll tell you why they work. We've all seen the “from zero to hero” stories. 7 Tactics for Building a Valuable and Memorable Brand. But a solid and memorable brand is just the opposite.

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eCommerce Branding: Create an Online Identity

Inkbot Design

You stumble across two stores selling nearly identical sneakers at the same price. Brand Voice Every interaction a customer has with your brand — website copy, marketing emails, social posts… you name it! It can give you an edge within a sea of competitors and build deeper customer connections. Or more formal and buttoned-up?

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