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It's a tough time to be an illustrator right now. The consensus from industry leaders is that to survive as a freelancer , illustrators need to double down on what makes them unique and carve out a distinctive style to set them apart. Jean Jullien French graphic designer and illustrator currently lives and works in Paris.
By Kyle Platts, Brilliant Artists We picked the brains of experienced illustration agents at Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank and Norte for their take on the coming year. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector.
By Kyle Platts, Brilliant Artists We picked the brains of experienced illustration agents at Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank and Norte for their take on the coming year. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector.
Illustration by Tom Woolley As AI-generated artwork becomes more common, many illustrators worry about being replaced. Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry. As illustration agent James Hughes mentioned in his article, Is AI really coming for your illustration career?
And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. Ever since Creative Boom began, illustrators have told us they love getting back to the basicsdrawing and painting hands-on with traditional media. Most live event illustrators work in fashion and beauty.
The airline commissioned illustrator and pattern designer Martha Olivia to create a suite of six bespoke illustrations for their High Life magazine. While the article focuses on the 25 most unmissable wonders of India, Olivia was able to select six of her favourite sights to illustrate. million TikTok posts.
Who doesn't love an art fair or creative market? And if you're an artist, illustrator, or designer yourself, they're a great opportunity to make money doing what you love. So, to help you make the most of these events, we asked experienced creators who have found success in the art fair and market scene to share their best tips.
Leeds-based illustrator Khloe Baker documents the people and stories behind the city's famous food markets in a charming personal project cum zine. Through her illustrations, which have since become a zine, Khloe managed to tackle the daunting prospect of location drawing. "I
If you've ever read and enjoyed Convenience Store Woman by Japanese writer Sayaka Murata, then you'll know why London-based illustrator Lauren Ly shares a gentle curiosity for Asian mini markets. I'm obsessed with mini-markets," Lauren tells Creative Boom. It's a story she tends to refer back to through her illustrations.
Designer, writer, and academic Michael John Goodman has launched three online archives of Victorian illustrations covering works by Shakespeare, Dickens, and Chaucer. It's fascinating to compare how illustrators have depicted great works of literature through the ages.
Image licensed via Adobe Stock Boost your abilities and raise your earning power with the best art books on the market. We present a curated list to help you develop your illustration practice. Building your skills as an illustrator is mainly about practice, practice, practice. But you have to know the fundamentals first.
Vast outdoor settings, bold forms, and unexpected colours combine to give French illustrator Agathe Meunier a style entirely her own. It's inspired by the small boxes of souvenir photographs from the 1950s that I found by chance at the flea market," she explains.
From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. We think this is the most trustworthy way to enter the market as a Danish dairy."
Bertrand Aznar, represented by Illustration Division Whether you need representation or are looking to hire an artist or illustrator, these are the best places to head to in New York City. But how on Earth do you find a market for your work? But how on Earth do you find a market for your work?
Benjamin Phillips is the Moira Gemmill Illustrator of the Year 2024 The V&A Illustration Awards, now celebrating its 52nd year, continues to champion the finest in contemporary illustration. The V&A has announced Benjamin Phillips as the Moira Gemmill Illustrator of the Year 2024.
Eastbourne-based illustrator Beth Tibbles specialises in creating colourful illustrations brimming with joy and humour. We caught up with her to learn more about her journey so far, how she looped back into illustration, and what it's like to go freelance. For Beth Tibbles, drawing has been a life-long passion.
Multi-disciplined creative and globetrotter Maria Navarro Sanchez combines illustration and design to create stunning and empowering artwork. Based in the German city of Karlsruhe, illustrator and designer Maria Navarro Sanchez's career has been meandering. It has given me a more comprehensive and practical view of illustration.
The tactility of analogue techniques has become somewhat nostalgic; print papers and magazines are becoming fewer and fewer, and most of our marketing comes through a relentless stream of emails. It seems that everywhere we look, there is news on advances in technology and the rise of digital techniques, even in the art and design world.
A farm-first approach, real-world textures, and playful illustrations bring an authentic, handcrafted charm to the Bath-based brewery's new look. Expect homegrown textures, characterful illustrations, and evocative beer names. Somer Valley Brewing isn't your typical craft brewery.
Going it alone as an illustrator is full of challenges, from creative to administrative. We asked ten successful freelance illustrators to share the benefit of their experience to date, and they all shared valuable tips and insights. My personal projects have given me the most success in my career as an illustrator," he says.
The popular Swedish illustrator reveals how success carries its own burdens and the need to balance personal and commercial work to protect your mental health. With a BA in graphic design from Central Saint Martins, Alva is currently represented by Jelly and is challenging norms and helping shape the future of illustration.
A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. McCain organises its portfolio via a Demand space model, which is a framework that helps businesses understand how consumers make decisions and how to tailor their products and marketing to meet those needs.
The next development was a playful new illustration style, creating unique monochrome illustrations to help bring to life what makes Kindred so special: a grand piano, branded drum kit and microphone on a looping cord to represent Kindred's dynamic roster of live music events.
If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.
To date, he has produced 48 books full of illustrations, working with historical, cultural and commercial organisations around Europe. He switched from sketchbooks to large-format paper and began practising botanical illustration. "I When he's not sketching, Lapin is out searching the flea markets for vintage ledgers.
Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.
London and Hong Kong-based artist Celine Lau specialises in creating bright, cheerful illustrations that bring a smile to whoever sees them. The illustrations of Celine Lau are impossible to miss. The energy in her illustrations comes in part from being split between Hong Kong and London. "I
That's exactly what illustrator, designer and creative consultant Molly Maine did in 2016, and since then, she's been enjoying the joy of travel while bringing her creative ambitions to life. And on top of that, her ambitions of becoming an illustrator were still niggling away in her mind. Her solution? Quit and travel the world.
And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. It's the centrepiece of a marketing department: a global overview of your efforts.
To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.
Congratulations go out to Isobelle Farrar, the newly graduated artist who won the Association of Illustrators' Spotlight Award at New Designers 2024, held at the Business Design Centre in London this July. In due course, the AOI also named Isobelle one of its 10 UK Illustration Grads to Watch in 2024.
LA-based illustrator and artist Trevor Shin reflects on his intuitive and improvised free-flowing state. One day, my mom took me to an art fair, and I became in awe of these paintings from this market stall jazz musician/painter. That's where anything that needs to be on the page can slowly and spontaneously appear. "As
Quebec-based illustrator and graphic designer Chad Grenier uses his beautiful illustrations as a means of connecting with other people and the world around him. When we had a course in illustration, I began to understand that drawing as a job is possible. I like to think of illustration similarly as I would about art."
To discover why, I spoke to Bryan Clark, head of graphic design at Falmouth University, and Jasmine Hortop and Max Bloom, who took online MAs in Illustration and Graphic Design respectively. Jasmine, meanwhile, had been working as an illustrator for around eight years, both in-house and freelance.
Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. Ultimately, HALFDAY's refresh is about more than updating its lookit's about carving out a clear identity in an increasingly saturated market.
The moment you clasp eyes on freelance illustrator Dong Qiu 's work, you feel yourself being pulled in multiple directions. These provide a platform and opportunity for me to learn, communicate and display my illustration work." I also created some four-frame comics or themed pictorials," she recalls. "I
From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. It's pickleball, after all." With pickleball being the fastest-growing sport in the US, all parties wanted to ensure that the brand stood out among the crowd.
Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.
Freelance brand designer Dom Edwards and marketing manager/musician Lauren Archer run The Arena alongside their own creative careers. She says: “I first discovered The Arena at a time in my career when I felt ready to chase my dreams as an illustrator, yet I was feeling pretty stuck (and intimidated!) on how exactly to do it.
In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing.
Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. For example, the streetwear brand Off-White uses dark backgrounds with pops of neon in their digital presence and marketing campaigns.
Want to transform your illustrations into cartoons without needing to learn complex animation software? For Hong Kong-based illustrator Noel Yu, bringing her original cartoon characters to life through animation was a dream that seemed out of reach – until she discovered Cartoon Animator 5 from Reallusion.
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