New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Creative Boom
NOVEMBER 3, 2024
Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. What makes it special is that every garment is sustainably produced in Mongolia and by Mongolians. We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi."
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