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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

Before we get started, we understand that many of you embrace reels and making videos and still enjoy some success on Instagram. If you've not yet considered Search Engine Optimisation, it's time to roll up your sleeves and get stuck in. We're all busy, so how do we even get started? We explore some options.

Freelance 545
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'It's bad, it's gone quiet': how to rescue your freelancing if this is happening to you

Creative Boom

How's the economic downturn treating you? Ultimately, in challenging times like these, you can't rely on other people or even governments to get you through. But how you market yourself will be the deciding factor for clients when choosing you over your competitors. So how do you get there? So what can we do?

Freelance 529
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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

At the extreme, some clients look down their noses at you and think of you as a menial 'scribble monkey' who knows how to use Photoshop but little else. This is exacerbated by clickbait media reports expressing faux shock at how a company or public body spends millions on a logo. Not to mention how copy, photography, etc.,

Client 521
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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

Have you noticed how different social media feels at the moment? It's been well documented how most major social channels have recently downgraded traditional posts in favour of the Stories format pioneered by Instagram and short-form, portrait videos reminiscent of TikTok's. So, how widespread are these experiences? Only 39.5%

Media 544
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Successful creatives share how they won their first client (so you can too)

Creative Boom

Image licensed via Adobe Stock There are many ways to get your first freelance gig. We speak to a range of creatives to find out how they did it and gather their best advice. So how do you land your first client? And that's how things worked out for illustrator Vicky Hughes. "My

Client 513
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. To get to the heart of the issue, Universal Favourite partnered with VML to conduct a series of focus groups, one-on-one interviews and stakeholder research.

Branding 515
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How to Get Referrals Without Asking for Them

Inkbot Design

How to Get Referrals Without Asking for Them Referrals are a cost-effective marketing strategy that can increase credibility and trust from potential customers. Businesses that receive referrals often experience higher conversion rates and shorter sales cycles.