Inkbot Design

FEBRUARY 16, 2024

Why a Logo is Important to Every Business A company's logo is one of its most valuable assets. More than just a graphic design , a logo is the face of a brand and conveys what a company stands for. With the rise of visual content and social media, logos have become even more prominent and influential.

Brand 98

Brand Branding Animation Media 98

Inkbot Design

JUNE 24, 2022

You can easily incorporate the two to make a logo that grabs and keeps people's attention. We're looking at some of the most influential logo design trends to see what you can do to make an effective logo for your business. This is because logotypes typically take some of the symbolism out of the logo, but not all of it.

Marketing 98

Marketing Marketing Branding Brand 98

Design Week

SEPTEMBER 17, 2020

Italian car company Maserati has unveiled a new version of its trident logo as part of a new identity which will represent the brand’s latest era. The updated identity includes a new version of the luxury brand’s logo, on-car badges as well as a refined wordmark. A “more elegant” logo.

Digital 101

Digital Branding Brand Sports 101

Design Wizard

JULY 22, 2019

A company’s logo is often a customer’s first point of contact and this logo will be designed using brand colors. That’s why some of the world’s top brands are so strict with how their logo and brand colors are displayed. A guide to picking the right brand colors. Brand colors are an essential part of any company’s image.

Color 106

Color Brand Branding Color Schemes 106

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

Advertising 116

Advertising Advertising Marketing Marketing 116

Canny

JUNE 3, 2021

You have an established brand, but you need to redesign your logo. The design landscape is changing, and logos need to keep up. A huge part of having a successful brand is having a successful logo. Your logo should reflect who you are, your brand values whilst being eye-catching and easily recognisable. free ebook.

Branding 78

Branding Brand Travel Digital 78

Canny

SEPTEMBER 1, 2022

Below you’ll find insight on the Aston Martin logo, the iconic Spirit of Ecstasy ornament, the Gucci x Cadillac Seville collaboration, and so much more. We’ll also be looking at visual elements such as logos, such as the Tesla logo which happens to be first on our list. The Branding Brief Template. The Branding Brief Template.

Brand 78

Brand Branding Agency Marketing 78

Canny

MAY 15, 2024

The answer lies in brand differentiation, which can come from the visual appeal of the brand itself, the taste of the product, the brand heritage/ history, or the price point. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 148

Marketing Marketing Branding Brand 148

Inkbot Design

JANUARY 12, 2023

Brand authenticity is the concept that every product you purchase has a history. A brand can also encompass a logo, packaging, or advertising materials that are all part of the brand's personality. Brand authenticity is recognising the brand's actual values and qualities. We have to be genuine. What is Brand Authenticity?

Brand 72

Brand Branding Production Manufacturing 72

Inkbot Design

AUGUST 10, 2024

20 Famous Fonts in Logos: The Typefaces Brands Use Have you ever noticed how some brands just stay with you? Each letter in a logo is like a little ambassador for the brand: it murmurs (or sometimes shouts) who they are, what they’re about, and why you should care. To stop looking at logos like they’re just logos?

Fonts 52

Fonts Branding Brand Fashion 52

Under Consideration / Brand

MARCH 4, 2020

1916) "Bayerische Motoren Werke AG, translated in English as Bavarian Motor Works, commonly referred to as BMW , is a German multinational company which produces automobiles and motorcycles. Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. Design by.

Brand 145

Brand Branding Manufacturing Marketing 145

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

Advertising 98

Advertising Advertising Digital Media 98

Inkbot Design

JULY 22, 2024

You believe that because you have a fancy logo and a sleek website, you’re doing it right? A Guide to Taglines and Slogans: Crafting Memorable Brand Messages Do you know marketing? Well, I hate to break it to you – but if your tagline sucks, you’re losing money. A lot of money. The ones that make consumers say, “Damn, I need that in my life.”

Branding 98

Branding Brand Arts and Crafts Marketing 98

Creative Review

MARCH 9, 2020

For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. To launch the redesign, the car manufacturer released an article on its website delving into the history of the logo.

Brand 103

Brand Branding Manufacturing Presentation 103

Canny

NOVEMBER 18, 2021

At the core of every succesful brand is strategic marketing, brought about through extensive campaign planning and research. It’s for this reason that ‘how to write a marketing plan’ is one of the most common marketing-based questions online. And in-person, depending on who you’re talking to. Download now. The Marketing Brief Template.

Marketing 204

Marketing Marketing Agency Advertising 204

UX Collective

FEBRUARY 4, 2023

These norms influence the way companies do business and the way products are designed. We try to understand how cultures communicate, how companies work, and how products are designed across the globe. We all have unique cultural norms. In this article, we’ll look at four distinctive cultural dimensions that influence how we think.

Production 98

Production Travel Branding Brand 98

Design Week

MARCH 4, 2020

BMW has unveiled a new logo, as part of an update to its brand identity. It was revealed with the images of the BMW Concept i4 vehicle and represents a “look ahead” at the i4, which has a planned production date of 2021. ” How has BMW’s logo changed?

Branding 101

Branding Brand Sports Manufacturing 101

Just Creative

MAY 28, 2020

It is impossible to ignore the significance of a brand’s logo. You will see their logo everywhere, from their website and printed collateral to advertising and staff clothing. A well-designed logo can give a company a unique identity and allows the target audience to quickly recognise a brand.

Manufacturing 313

Manufacturing Color Brand Branding 313

The Branding Journal

APRIL 10, 2023

Company logos are an essential part of any brand’s visual identity, representing the company’s values, products, and services. While some logos may seem straightforward and simple, many are crafted with hidden meanings and subtle nuances designed to convey a deeper message. Why Are There Hidden Messages in Logos?

Fonts 92

Fonts Sports Color Brand 92

crowdspring

DECEMBER 13, 2018

Chapter 4: Brand Identity Design: the Building Blocks of Your Brand Identity. Chapter 4: Brand Identity Design: the Building Blocks of Your Brand Identity. Chapter 5: Designing Your Brand Identity. People commonly use the word “brand” to talk about logos. However, a logo is not a brand.

Marketing 130

Marketing Marketing Branding Brand 130

Design Week

DECEMBER 15, 2020

With the help of its design team, the James Dyson Foundation devised 44 Challenge Cards designed to keep kids entertained and help them learn a thing or two while at home. The challenges put forward by Dyson included making a marble run, building a periscope and designing a bridge made of spaghetti.

Self-employed 101

Self-employed Freelance Freelance Branding 101

UX Collective

NOVEMBER 23, 2021

Original Mustang Logo designed by Phil Clark c. 1962 (left) vs. Updated “Electrified” Mustang Logo designed by Frank Corridori c. Updated “Electrified” Mustang Logo designed by Frank Corridori c. Should the future of the Mustang visual identity be electrified? For others?—?these

Brand 104

Brand Branding Manufacturing Production 104

Design Week

DECEMBER 10, 2019

Germany’s diversity of design is perhaps best summed up in the complex legacy of Bauhaus , which turns 100 this year. In Weimar, the pastoral central German town where Bauhaus was founded, the movement has only recently been marked with a suitably design-led dedication. Inside the new museum Design education.

Industrial Design 74

Industrial Design Manufacturing Graphic Design Graphic 74

Inkbot Design

MARCH 18, 2024

25 Iconic Car Brand Logos That Drive Success Imagine cruising down the highway, eyes glued to the road ahead. These aren't just random symbols but the unmistakable logos of the world's most iconic car brands. Suddenly, a flash of colour catches your eye – a sleek, stylised emblem adorning the vehicles around you.

Branding 40

Branding Brand Inspiration Graphic 40

We And The Color

FEBRUARY 7, 2025

They’ve graced everything from corporate logos to airport signage. This article will break down the key characteristics of Helvetica and Frutiger, exploring their history, design, and ideal use cases. We’ll compare their strengths and weaknesses, helping you make an informed decision for your next design project.

Fonts 115

Fonts Corporate Branding Brand Branding 115

Inkbot Design

NOVEMBER 14, 2024

Mazda Logo Design: History and Symbolism Behind the Emblem Logo designs often tell fascinating stories; you'll find the Mazda emblem particularly intriguing. Origins and Etymology Birth of the Mazda Brand Mazda's origin is one of the most fascinating stories you'll encounter in automotive history.

Brand 52

Brand Branding Manufacturing Marketing 52

Inkbot Design

FEBRUARY 19, 2025

Lexus Logo Evolution: The Strategic Visual Journey Most people see a car logo and think, “Neat badge.” They were declaring war on Mercedes and BMW with a visual weapon developed through obsessive testing and psychological warfare. ” What they're looking at? That first Lexus emblem? Pay attention.

Marketing 40

Marketing Marketing Digital Branding 40

Inkbot Design

JANUARY 17, 2024

Luxury Brand Positioning & Marketing Examples Luxury brands occupy a unique position in the marketplace. Unlike mainstream brands that compete mainly on price or performance, luxury brands provide exceptional products and experiences that evoke desire, status and exclusivity. Details matter more than scale or efficiency. Stores feel exclusive.

Marketing 97

Marketing Marketing Brand Branding 97