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Reviewed: New Master Brand for Heinz by Jones Knowles Ritchie

Under Consideration / Brand

Established in 1869, Heinz is an American food processing company headquartered in Pittsburgh, PA, where it was founded by Henry J. Heinz 151 years ago when he first started selling horseradish, pickles, and vinegar. Earlier this year, Heinz introduced a new master brand designed by Jones Knowles Ritchie.

Branding 140
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Rebranding Case Studies Spotlight: 17 of the Best Rebrands

Canny

To stay competitive and fresh in their customers minds, the company enlisted the help of London-based DesignStudio to create a new logo, app, and updated illustrations. The logo’s previous handwritten font has been replaced by a much stronger, bolder typography that captures your attention. ” – DesignStudio.

Branding 139
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JKR “celebrates simple greatness” with masterbrand refresh of Heinz

Design Week

Food manufacturing company Heinz has been given a global masterbrand by international design consultancy Jones Knowles Ritchie (JKR). Established in the US in 1869 as a maker of horseradish, Heinz’s worldwide product portfolio now rests in the thousands. Unifying the brand.

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Noted: New Logo and Packaging for Wattie's by Unified Brands

Under Consideration / Brand

1934) " Wattie's is an American-owned [HJ Heinz group] food producer of frozen and packaged fruit, vegetables, sauces, baby food, cooking sauces, dressings and pet foods in the New Zealand market. Heinz Company for $565 million. Logo evolution. “It is Wattie it is”. Unified Brands (Auckland, New Zealand). Related links.

Brand 94
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Why Do We Need Logos? A Comprehensive Guide

Inkbot Design

Why Do We Need Logos? A Comprehensive Guide Do you notice the amount of logos we see every day? The question remains – why do we need logos? The question remains – why do we need logos? The Power of Visual Identity I shouldn’t have to say that a logo is more than just a visual element.

Fashion 98
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Giving Household Brands the Apple Treatment — How to Upgrade a Brand

Inkbot Design

The Design That Makes a Brand Iconic. While there’s more to a brand than the design of its products and packaging, the design significantly impacts how you view the brand. Another brand that has become well-known for its design is Apple. People associate Apple with innovation , customer service and design.

Brand 105
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Top 10 Eye-catching Red Logos in the World

Inkbot Design

Top 10 Eye-catching Red Logos in the World Red is a bold, powerful colour that evokes strong emotions and attracts attention. From Coca-Cola's iconic red ribbon to Netflix's bright red N, some of the world's most recognisable red logos are draped in this eye-catching hue.