Remove graphic-design-consumers-perception
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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

The studio designed some shady graphics that show you can get a tan without the hassle or harm to your skin. Competitor research revealed that negative perceptions, such as streaky finishes, unnatural tones, and complex routines, burdened the self-tanning category. There's nothing quite like the glorious feeling of a fresh tan.

Brand 354
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BAGGI develops campaign in aid of food security

Creative Boom

Make your Mark includes an animated smiling logo, playful fonts, bright colours, and bold graphics that reflect the vibrant nature of the food and drinks industry. Brand and design consultancy BAGGI is behind the design of the campaign, and their core aim is to showcase why the UK's food and drink industry is such a vibrant place to work.

Animation 274
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Modern and Stylish Brands Logo (21 Logo Designs)

Graphic Design Junction

As technology surges forward and consumer preferences transform, logo design undergoes a continuous metamorphosis, reflecting contemporary aesthetics and cultural trends. Since then, brands have acknowledged the potency of a well-crafted logo in leaving a lasting impression on consumers’ minds.

Branding 336
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Creative Careers You Can Get With a Graphic Design Degree

Designer Daily

Image source In a world fueled by visual storytelling, where creativity knows no bounds, a graphic design degree becomes your passport to a universe of limitless possibilities. Get ready to unlock the doors to a world where imagination and innovation merge, where every stroke of your design can make a lasting impact.

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Cumbrian design studio crafts ambitious new identity for Scottish nature reserve

Creative Boom

Graphic design isn't just for companies, products and individuals. When we think of branding, we usually think of companies and consumer products: we don't usually think about wild spaces like moorland. The rebranding aimed to change perceptions of the reserve and the local understanding of the area.

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Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Creative Boom

When Golbug decided to become a direct-to-consumer brand, it approached Scorpion Rose Studio with a brief to consolidate its various brands into one cohesive identity driven by a visual language that connects with its target consumers in an emotionally resonant way. So they stuck with the original name.

Brand 488
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32 Creative Logo Design – Inspiration #120

Graphic Design Junction

In the ever-evolving landscape of startups and businesses, where first impressions are everything, a creative logo design serves as the cornerstone of a brand’s visual identity. Beyond being a mere graphic element, a well-designed logo is a powerful tool that can make a significant impact on the success and growth of a company.