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Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

But ultimately, it succeeds in reminding people that a night of live entertainment is a million times more enjoyable than staying at home and watching bad TV – especially if they see this commercial while doing exactly that. It also works because The Improv is already a well-established brand.

Marketing 346
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Video Content Marketing: Benefits & Strategies

Inkbot Design

Video Content Marketing: Benefits & Strategies Video has exploded in popularity for marketing in recent years. As consumer viewing habits shift toward online video , many brands use video content to educate, engage, entertain, and convert audiences. What is Video Content Marketing? Why is Video Marketing So Effective?

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Video Marketing Trends: The Future of Content

Inkbot Design

Video Marketing Trends: The Future of Content Nowadays, every business under the sun is utilising video to promote their products and services. And for good reason – video marketing is an absolute powerhouse for engaging modern audiences. Believe it or not, 86% of businesses now employ video as a core marketing tactic.

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Educate, Entertain and Engage: Ebook Examples That Hit the Mark

Canny

Downloads and resources are an essential part of your content marketing output , dare we say they are as important, if not more than the blogs you create? The Marketing Brief Template. The Marketing Brief Template. This content finds that nice balance between helpful and entertaining. Download now. Should we begin?

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15 Tips for Effective Marketing Materials

Inkbot Design

15 Tips for Effective Marketing Materials: Captivate, Convert, and Conquer Welcome to an exciting article that delves into the fascinating world of effective marketing materials. Whether you're a seasoned marketer or just dipping your toes into the vast ocean of advertising, you're in for a treat.

Marketing 133
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Top 10 Tips for Content Marketing Success

Inkbot Design

Top 10 Tips for Content Marketing Success Let's start with the most critical question – what is content marketing ? So why does everyone care about content marketing so much? That’s how you get lost in the sea of marketing noise. If you want your content marketing to be successful, you need a strategy.

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Video Content in Marketing: An Indispensable Strategy

Inkbot Design

Video Content in Marketing: An Indispensable Strategy Have you noticed how videos have taken over your social media feeds, website homepages, and email inboxes lately? Over the last decade, video content in marketing has emerged as one of the most powerful tools. It's marketing shorthand for the Netflix generation.