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Elevating and celebrating a brands’ most iconic asset

Abduzeedo

Elevating and celebrating a brandsmost iconic asset. Communication is divided in 3 different aspects: Serve (cocktails and drinks), Life (Culture, people and lifestyle) and Bottle (heroine their iconic bottle). RLA was in charge of creating all bottle assets for a never ending social media library.

Brand 73
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Skittles dials up the nonsensical in fun-loving brand refresh

Creative Boom

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh.

Brand 360
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Pentagram crafts new identity for The Conran Shop to aid its global expansion

Creative Boom

Founded in 1973, The Conran Shop is a world-renowned retailer known for its iconic furniture, lighting and home accessories designs, and boasts stores across London, Paris, Japan and South Korea. For us, it was clear that the new brand identity should reflect this notion. We take a closer look to find out more about the rebrand.

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

At its core, businesses strategically decide to redefine their brand identity and better connect with their target audience. Their current branding may have been outdated and failed to resonate anymore. An overhaul modernises the brand. ” Rebranding is more than just a flashy new look, in any case. Why Rebrand?

Brand 97
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How Branding Works: The Keys to Captivating Customers

Inkbot Design

How Branding Works: The Keys to Captivating Customers We’re surrounded by brands every day. But have you ever stopped to think about how branding works? From fancy logos to those jingles that get stuck in our heads, branding is inescapable. A good brand is like glue for your brain.

Brand 95
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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

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The Big List of Branding Resources

Canny

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand 78