Jump Jirakaweekul and Tom Elia of COLLINS on their rebrand for CNET, inspired by the 'golden age' of the printing press
Creative Boom
JUNE 9, 2022
COLLINS is behind the brand refresh for CNET , heralding the vintage printing presses and an era when newspapers were king. The new logo and website design mark a new chapter for the tech media firm. We find out more about the work from COLLINS Design Director Jump Jirakaweekul and Creative Director Tom Elia. In looking to modernise its brand as part of a broader strategy to expand beyond tech, CNET appointed COLLINS in New York to develop a new visual identity, brand strategy and story.
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