'No AI or CGI, just physics!': The story behind a new identity for Miller inspired by beats
Creative Boom
JUNE 6, 2023
Amsterdam-based Chuck Studios has unveiled a refreshing new identity for the Molson Coors brand Miller Genuine Draft, which draws inspiration from the beats of the high-energy bars and clubs where the drink is served. We discover more about how the vibrations of music that ripple through beer influenced the final work. Chuck Studios, which classes itself as the first global food-advertising specialist, calls the work for Miller a 'culinary identity'.
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