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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Image licensed via Adobe Stock.

Media 542
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The Definitive Guide to TikTok Marketing

Inkbot Design

The Definitive Guide to TikTok Marketing. Many businesses are overlooking the potential of TikTok as a viable marketing resource. This definitive guide will look at TikTok, one of the most popular social media platforms, as a lucrative marketing platform. What is TikTok marketing?

Marketing 129
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The 8 Types of Brands (Definitions & Examples)

Inkbot Design

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands. But what indeed makes a brand international?

Brand 93
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Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

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Marketing Job Descriptions: What Do Marketers Do?

Canny

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148
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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 137
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Influencer Marketing Ultimate Guide [+ Campaign Brief Template]

Just Creative

Everyone’s talking about influencer marketing these days. The point is: never rush into something as tricky and complicated as influencer marketing. By the time you’re done reading this article, you’ll be ready to make the right steps to building your brand with influencer marketing. What is Influencer Marketing?

Marketing 215