Creative Boom

SEPTEMBER 8, 2024

The right soundtrack can transform your visuals, evoke emotions and captivate your audience in ways that visuals alone simply can't achieve. Emotional resonance : Music has the unique ability to tap into our emotions, setting the tone and mood for your visual story. Yet there's just one problem.

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Agency Client Brand Branding 501

Creative Boom

JULY 8, 2024

We wanted to illustrate the 'joy of togetherness', harking back to folktales and legend using Olga's art, which is synonymous with whimsical storytelling and emotional depth", says Little. Despite the product's success, the founders struggled with the design, experimenting with four different bottle designs in as many years.

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Illustration Brand Branding Illustrator 475

Creative Boom

JUNE 14, 2023

That's because looking at natural images increases activity in brain regions that regulate emotion and attention and helps increase alpha-wave activity associated with relaxation and meditative states. In fact, 75% of Londoners reportedly live with insufficient access to green spaces. This displays 1.5

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Artist Coding Art Graphic 516

Creative Boom

FEBRUARY 18, 2024

Based on the story by the leading Chinese children's book author Liao Xiaoqin, this series of images portrays the folktales associated with different solar terms, from the Spring lady to the Summer auntie, and from the Winter old man to everything in between," she tells Creative Boom.

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Illustration Illustrator Magazine Print 504

Creative Boom

MARCH 28, 2024

They are choosing this brand because of its association with high-end retail. Physical stores, not a common entity for something as ubiquitous as a phone case, are all unique and more like colourful Apple Stores, sandwiched between international designer labels. Hong Kong has been a centre of trade for centuries.

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Art Artist Animation Brand 482

Creative Boom

AUGUST 2, 2023

Handcrafted and intricate in their detail, Natalie Wong's colourful paper sculptures reimagine retro game consoles such as the Nintendo Gameboy, NES One Console and Sony's PlayStation One. Each has been created using a six-tone colour palette, drawing on vintage design references. "I Retro games have a two-fold appeal," she explains.

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Sculpture Print Artist Media 370

Creative Boom

JANUARY 21, 2024

As my focus is primarily on illustrating women in a conceptual, emotional, and figurative capacity, it felt natural to place the female form at the centre of each illustration — portraying each character as powerful, yet gentle." We caught up with her to learn more about how they portray women as both powerful yet gentle.

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Illustration Illustrator Magazine Artist 448

Creative Boom

APRIL 3, 2023

But for the Maryland Institute College of Art graduate and Pippin Properties-represented illustrator, creativity is just as much associated with getting through the bad times as it is documenting the good. For these artists, the brutality of history is a canvas, and their art becomes a channel to express their emotions of anger and misery.

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Arts and Crafts Art Artist Illustration 480

Creative Boom

JUNE 16, 2024

Carey's evocative pieces are inspired by her own personal associations with childhood sickness and at-home remedies given to her by her parents. As an artist, work is recognised for its bold and vibrant colour palette and integrated typography. Importantly, this is not merely an academic exercise.

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Brand Branding Exhibition Art 300

Creative Boom

JULY 14, 2024

Coley Porter Bell's strategy involved turning the positive nostalgia associated with Jammie Dodgers into excitement. To achieve this, the studio converted the brand's most unique emotional and functional aspects into an ownable brand idea. This ensured that it was readable but still "light-hearted and fun", says Sodipo.

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Branding Brand Portfolio Production 312

Creative Boom

MARCH 4, 2022

Today, Bulletproof works with the likes of Cadbury, Football Association Wales and Soapsmith from studios in London, New York, Sydney, Singapore and – most recently – Shanghai. Hip-hop was just emerging in the UK, and he became obsessed with graffiti art ("getting him in trouble with the boys in blue and rival gangs").

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Inspiration Agency Art Branding 482

Creative Boom

FEBRUARY 6, 2023

Sustainable design Platinum winner: re:incarnated spirits by Ruska Martín Associates Imagine being able to put 'award-winning' next to your name on your bio: what could that do for your career? Well, if you work in packaging design, the time for wondering is over. So 2023 is the perfect time to enter your work.

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Packaging Design Inspiration Production Branding 535

Creative Boom

FEBRUARY 6, 2023

Colours, type, motion, shapes, and so on are huge visual identifiers! This is exacerbated by clickbait media reports expressing faux shock at how a company or public body spends millions on a logo. Yet as freelance AD, motion artist, and video producer Heather Seidel Bosi points out. There's more to a brand's identity than a logo.

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Client Graphic Design Graphic Branding 521

Creative Boom

MAY 11, 2023

The work was based on a key consumer insight that travelling is associated with a feeling of with freedom, until consumers are faced with the reality of a typically complicated process. The colour palette, meanwhile, has moved away from the nationalistic identity to predominantly black and white with hints of purple.

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Travel Branding Brand Agency 370

Creative Boom

NOVEMBER 8, 2023

I'm starting to see a number of projects using funky, bold, custom typefaces as a primary element in the brand identity," he tells us and points to Colour Mill by Universal Favourite as a good example. The custom typeface is a nod to piping icing textures, appropriate for a food colouring brand with lots of flavours.

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Fonts Branding Brand Typography 545

Graphic Design Junction

AUGUST 27, 2024

It is the face of the brand, the symbol that customers will associate with the company. Different colors evoke different emotions and associations, making the choice of color palette critical in conveying the brand’s message. These elements work together to create a consistent and recognizable brand image.

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Brand Branding Templates Arts and Crafts 317

Inkbot Design

MARCH 20, 2023

Enter “emotional attachment” – this refers to the phenomenon whereby we associate a logo with a specific brand experience and, as a result, develop an emotional connection to the logo. These logos have an impressive design and evoke emotional responses from consumers. How is this accomplished?

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Brand Branding Fonts Typography 145

Inkbot Design

MAY 8, 2023

A logo is an artistic arrangement of colours, shapes, and typography and a visual representation of a brand's personality , values, and message. When done right, a logo can be a powerful tool that evokes emotions and helps create a strong connection between a brand and its target audience.

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Brand Branding Typography Arts and Crafts 137

Inkbot Design

DECEMBER 23, 2024

Negative Associations : Sometimes, brands find themselves in hot water due to scandals or controversies. Here's how to get started: Visual Identity Check : Review your logo, colour schemes , typography, and overall design. Let's say that their time has passed. Your brand might feel tired and dated. Are they modern and appealing?

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Branding Brand Arts and Crafts Media 98

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. A company's colours communicate messages about its personality, values, and image. Colours invoke emotions, memories and associations in people and can be used deliberately to influence customer perceptions and behaviour.

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Marketing Marketing Brand Branding 97

Inkbot Design

JULY 17, 2023

The Science of Colour Psychology: How It Impacts Brand Perception Hey there, fellow brand enthusiasts! Well, my friends, it's time to unravel the secret behind this captivating phenomenon: the science of colour psychology. In the fascinating world of branding, colours hold immense power. Don't believe me?

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Brand Branding Self-employed Marketing 130

Inkbot Design

AUGUST 13, 2024

Colours in Logo Design: Tips and Branding Advice In terms of branding, colour is an essential element. Before a word is read, it represents your company, sending messages and eliciting emotions. What are the secrets behind colour psychology, and how can they work in my favour?

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Brand Branding Marketing Marketing 98

Just Creative

SEPTEMBER 27, 2020

Use it to your every advantage to connect with your target audience and inspire an emotional reaction from them. They want to show off all their assets, programs, awards, associations, contact details and everything else that you can think of. This article has been contributed by Aslam Multani. First impressions matter. Keep It Simple.

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Web Design Web Design Arts and Crafts Branding 341

Design Wizard

JUNE 17, 2021

Vision boards help you stay passionate and tap into the emotional side of motivation. To customise your images, you could add borders or change the colour of the picture. Deciding on a Colour Scheme. Getting the colour scheme right is more important than you might think. Use Your Vision Board to Focus On What you Want.

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Inspiration Fonts Travel Magazine 208

Inkbot Design

SEPTEMBER 23, 2022

How to Create an Emotional Branding Strategy & Brand Examples. There’s power in our emotions. As human beings, emotions are a natural part of our everyday lives. As a creative professional, leveraging the power of emotions can unlock a deeper relationship with your prospective consumers. Thankfully, no.

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Brand Branding Arts and Crafts Publication 131

Inkbot Design

APRIL 26, 2023

” This approach to logo design focuses on simplicity, clarity, and the power of visual elements to evoke strong emotions and create lasting impressions. They are designed to communicate a clear message with an economy of form, using basic shapes, clean lines, and a limited colour palette.

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Brand Branding Fonts Publication 134

Inkbot Design

MAY 21, 2023

You might not be conscious of it, but the colours, shapes, and compositions used in brand logos, websites, and marketing materials play a crucial role in creating a memorable impression on your mind. Visual elements have an extraordinary capacity to convey messages, evoke emotions, and forge lasting connections.

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Graphic Design Graphic Branding Brand 144

Inkbot Design

APRIL 29, 2023

They embody the unique traits that set your brand apart from competitors and foster a deep, emotional connection with your target audience. These elements encapsulate the values, purpose, and mission your brand stands for and the feelings and emotions it evokes.

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Brand Branding Advertising Advertising 131

Inkbot Design

APRIL 26, 2023

Contrast: Contrasting elements, such as colours, shapes, and textures, can create a striking visual impact that directs attention and adds dynamism to your work. Repetition: Repeating elements such as colours, shapes, or patterns can reinforce a visual theme and create a sense of consistency.

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Textures Arts and Crafts Production Graphic Design 145

Inkbot Design

APRIL 19, 2023

This design approach features clean lines, uncomplicated typography, and restrained colour palettes , all working together to accentuate the product's quality and convey an effortless simplicity. Using a restrained colour scheme, designers can create a sophisticated, timeless aesthetic that feels modern and classic.

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Packaging Design Brand Branding Production 145

Inkbot Design

SEPTEMBER 1, 2023

Colour Psychology in Branding: Crafting Emotional Palettes Can you think of colours associated with certain brands? For example, Hermes’ signature colour is orange, while Coca-Cola’s is vibrant red. These colours are present in their logos, typography, and even packaging. No worries!

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Branding Brand Marketing Marketing 98

Inkbot Design

NOVEMBER 18, 2023

Colour Choice in Logo Design: Psychology and Science Selecting the right colours for your company's logo is no small task. Your chosen colours will shape customers' perceptions of your brand and help determine how memorable it is. This comprehensive guide will explore the science and psychology behind logo colour choice.

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Brand Branding Print Production 98

Inkbot Design

JUNE 29, 2023

Brand Identity Design: Crafting an Authentic and Memorable Brand Image Have you ever caught a mere glimpse of a logo, tagline, or colour scheme and instantly recognised the brand behind it? Therefore, crafting a solid brand identity is more than designing a cool logo or choosing your company's colours. Let's dive in!

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Brand Branding Arts and Crafts Client 111

Inkbot Design

NOVEMBER 21, 2024

Corona Logo Design: Colours, Fonts, and Hidden Meanings Meanings within brand identities have always fascinated me, and Corona's logo stands as one of the most recognisable beer emblems globally. Another fascinating transformation occurred in the 1960s when I observed the brand introducing the signature blue and gold colour scheme.

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Fonts Marketing Marketing Brand 75

Inkbot Design

APRIL 28, 2023

This comprehensive article will explore the art and science behind creating logos that capture attention, foster emotional connections, and endure brand loyalty. Effective logo design helps establish a solid and consistent brand identity , allowing customers to instantly recognise and associate with the business.

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Arts and Crafts Brand Branding Marketing 124

Inkbot Design

MARCH 23, 2023

It's also crucial when creating your logo to choose colours that communicate your brand identity and evoke the desired emotional response. For example, blue is often associated with stability and trust, whereas red can symbolise passion, excitement and energy. A good logo should be more than just a pretty image.

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Fonts Brand Branding Marketing 134

Inkbot Design

DECEMBER 19, 2023

An In-Depth Look at Colour Theory Colour theory is the art and science of using colour effectively. It guides colour mixing and how colours can work together harmoniously. Understanding colour theory allows artists, interior designers, web designers, and others to make informed decisions about colour use.

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Digital Artist Print Interior Design 98