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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? Illustration and pattern designer Jacqueline Colley went down this route when she first went freelance. "My My first freelance clients were my old full-time employers," she explains.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

It's since grown into a full studio working from concept to shoot and completion, representing a stable of seven animation directors and boasting a client list ranging from Burberry to Hot Chip, Drumsheds, and Fontaines DC to Deliveroo, Lidl, and the BBC.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447
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12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

No truer is this mantra than when you want to impress potential clients with your portfolio. That means incorporating the latest design trends so potential clients take notice and pick you over your competitors. It showcases your capabilities and convinces clients-to-be, creative directors, or hiring managers you are the real deal.

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