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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 482
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Simply brings Danish design to the Asian milk powder market

Creative Boom

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Milk powder isn't exactly a staple product in Western countries and I don't mean baby formula; I mean a powder alternative to the pints of milk we have in our fridge.

Marketing 221
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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. In 2025, you have to do both.

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One helluva groovy spot by Kitchen

Creative Boom

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. This kaleidoscope of 1970s references was cooked up by Kitchen, the animation team comprised of Rachinta Platts and George Coffey at the London production studio Jelly.

Animation 482
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447
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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

Image licensed via Adobe Stock Many clients don't fully appreciate what graphic designers can offer them. At the extreme, some clients look down their noses at you and think of you as a menial 'scribble monkey' who knows how to use Photoshop but little else. Leading practitioners explain why and offer advice on the way forward.

Client 521
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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following.

Marketing 518