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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 508
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. Typography was another key ingredient in capturing the right balance of nostalgia and modernity.

Brand 324
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Download the 30+ Latest Free Fonts to Boost Your Creativity

Graphic Design Junction

Using the latest free fonts and fresh typography styles can instantly improve your work and keep your designs looking modern and creative. Whether you’re designing a logo, creating typography for brochures, or working on brand guidelines, the latest free fonts can be a game-changer.

Fonts 299
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Exploring Typography in Graphic Design

Designer Daily

Typography has a huge part to play when it comes to graphic design. You can either pair two different fonts within the same typeface category, such as using an uppercase font for the heading and then the counterpart for the body text. Not only does it help with legibility, but it also helps to promote the tone and message of a graphic.

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Mastering typography in design systems with semantic tokens and responsive scaling

UX Collective

Creating efficient, consistent, and flexible typography for digital platforms using modern design system principles. At the heart of this approach is typography , which is how we make text look and feel. When typography is well-designed, users can engage with content smoothly without distraction.

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Innovative packaging design unites Coop brand across four markets

Creative Boom

Flexible design system A related challenge was finding a design system that can be recognised as Coop throughout the store but allows each category to stand independently and compete with the category leader. These spread across four languages and a wide range of categories, from batteries to frozen fish to freshly squeezed juices.

Marketing 468
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The Lovie Awards unveils new heart-centric visual identity by Bureau for Visual Affairs

Creative Boom

BfVA looked to Dutch design for inspiration, manifesting through bold typography, which comes to life in the smart abstracted forms of the wordmark and a flexible grid system that allows the winning work to take centre stage.

Digital 496