Remove category round-ups
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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

If you're not a local, think of this drink as the Canadian Bloody Mary - the cocktail you always saw your parents enjoying growing up at every BBQ, holiday party and brunch special. The Mott's team behind this one deserves a round of applause." After multiple rounds of testing, the design team got to the desired result.

Portfolio 448
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'Be More Panda' is the resounding cry in This Way Up's rebrand for an all-natural candy

Creative Boom

This Way Up has created a playful new identity for all-natural candy brand Panda Liquorice, enticing younger audiences to "be more Panda". Panda's competitors all look the same: a round, black logo and white type," says David Pearman, This Way Up's creative director.

Agency 468
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Labneh brand Bezi takes on everyone’s favourite Mediterranean dip with a tasty identity

Creative Boom

Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. Luckily, Brooklyn-based studio Red Antler specialises in working with start-ups and new ventures and was excited to rewrite the rules of the dip category.

Branding 504
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New Genre designs identity, platform and website for new design standards tool

Creative Boom

The scope of work ended up expanding to include a naming sprint, brand identity system, marketing website, and the design and development of a digital platform that could hold the entire business's infrastructure and functionality.

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Universal Favourite serves up a generous mix of rebellion and homeliness for The Dinner Ladies

Creative Boom

Our vision was to bring back the best from their history and turn up the heat across the board to let the nation know they mean business," says Universal Favourite. Driven by the clever line 'Heat Up. But with over seventeen years of brand iterations, its look had become diluted and lost in a sea of sameness.

Brand 458
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Among Equals cooks up new identity for ready-to-eat meal brand Frive

Creative Boom

Preconceptions of the food category often lead consumers to think that quick and easy means ultra-processed and that healthy means time-consuming, but Frive wanted to change that. Its new name was developed by the brand's in-house team and is an abbreviation of the phrase' food to thrive', summing up its guiding principle and tagline.

Branding 504
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Among Equals' rebrand for MyCoach doesn't phone it in

Creative Boom

Among Equals founder Emily Jeffrey-Barrett told Creative Boom that Haldon and David were impressive: "They had the UK's #1 fitness podcast, the training was exceptional, their community adored them, but their brand wasn't living up to all that.

Brand 458