Creative Boom

APRIL 29, 2024

Designed by NYC-based studio Porto Rocha, the new performing arts centre's identity looks to close the curtain on exclusivity while honouring the former World Trade Centre site. Porto Rocha had to balance accessibility and prestige when designing the identity to ensure it resonated with seasoned performing arts enthusiasts and newcomers.

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Entertainment Art Typography Fonts 327

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. Everland helped build a platform for breaking through the ordinary and creating lasting change for the better." So far, OLALA!

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Brand Branding Production Marketing 434

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

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Brand Branding Illustration Illustrator 348

Creative Boom

APRIL 4, 2024

Peace, beauty and self-discovery are at the heart of SomeOne's visual identity for London's newest district and working quarter, Canada Water Dockside. Its brand narrative includes a flexible logotype, highly detailed and refined botanical forms in UHD, and an extensive library of Dockside mascots.

Brand 345

Brand Branding Advertising Advertising 345

Creative Boom

MAY 21, 2024

From grids to the branding process, these superb books cover a diverse array of topics between them. This updated edition responds to today's most pressing issues: the impacts of the pandemic, rapidly evolving technology, escalating climate change, rising inequality and complex identity politics.

Graphic Design 368

Graphic Design Graphic Layout Brand 368

Creative Boom

MAY 1, 2024

With the help of advertising agency No Fixed Address, it's launched with a visual identity built around sound. It's all part of a striking identity that sells the importance of sound through visuals, animation, and wordplay. So Michel turned to No Fixed Address to create an identity from scratch.

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Inspiration Client Agency Brand 456

Creative Boom

MAY 19, 2024

The identity features a typeface called TP Atten (the original drawing of New Atten), which is based on the voice of naturalist Sir David Attenborough. Span has designed a new identity for Chicago's Nature Museum, taking inspiration from Illinois's native prairies.

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Brand Branding Fonts Inspiration 430

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul.

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Agency Brand Branding Coding 356

Creative Boom

APRIL 15, 2024

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

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Fashion Manufacturing Brand Branding 327

Creative Boom

JANUARY 31, 2024

But the Switchboard support line has been there for five decades, helping people find an understanding ear at any point on their journey with sexuality and gender identity. The new visual identity references Switchboard's archives, drawing inspiration from 50 years' worth of materials hosted at Bishopsgate Institute in London.

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Brand Branding Consulting Inspiration 346

Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. Designed by architect Christian de Portzamparc, it's a stunning building boasting excellent acoustics and an iconic frontage, instantly drawing the eye with its 823 facade columns made of white steel.

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Animation Digital Brand Branding 452

Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. More recently, in the budget announcement on 6 March, Chancellor Jeremy Hunt confirmed an additional £2.5

Brand 393

Brand Branding Education Digital 393

Creative Boom

APRIL 8, 2024

Raw Perfections' identity features a logotype that conveys the rigorous testing process its ingredients undergo, as well as intentionally imperfect illustrations that guide users through the skincare routine. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

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Brand Branding Production Illustration 328

Creative Boom

OCTOBER 22, 2023

Located high in Montreal, the terrace's delectable sunsets influenced the entire graphic identity. The warm, milky hues of the terrace sunsets are what have inspired the graphic identity created by Baillat Studio , who was enlisted to give the terrace a pink-infused makeover.

Inspiration 449

Inspiration Fonts Brand Branding 449

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Brand 363

Brand Branding Coding Agency 363

Creative Boom

MARCH 21, 2024

Play Studio was on hand to give the event a unique visual identity. The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.

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Animation Coding Advertising Advertising 347

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

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Brand Branding Education Entertainment 426

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. Yannick zur Strassen explains how his studio developed a new visual identity and strategy. The studio partners with visionaries, businesses and agencies to shape future brands.

Brand 434

Brand Branding Presentation Agency 434

Creative Boom

NOVEMBER 16, 2023

To help the local creative community get excited about a new workspace in Manchester opening next year, a playful identity has been unveiled, featuring gorgeous illustrations by German illustrator Klaus Krammerz that draw on the "weirdness and the wonderfulness" of the people you work with. Every detail matters," says Klaus. "It

Arts and Crafts 445

Arts and Crafts Illustration Illustrator Fashion 445

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Sports Photography Brand Branding 396

Creative Boom

APRIL 28, 2024

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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Publishing Publishing Brand Branding 293

Creative Boom

MAY 21, 2024

For the festival's 2024 edition from May 2-12, Netflix partnered with design agency Mother Design to create a fun, irreverent visual identity fitting for the comedy extravaganza. And they fully embraced the dry, tongue-in-cheek humour fitting for a comedy festival branded as "the world's biggest laugh."

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Graphic Design Entertainment Graphic Agency 333

Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

Brand 300

Brand Branding Arts and Crafts Agency 300

Creative Boom

OCTOBER 9, 2023

The work by London studio New Commercial Arts is part of a drive to modernise the building society as well as hit home it being member-owned rather than owned by shareholders. Leicester, Leeds, Cambridge, Cardiff and Nottingham are among the first branches to showcase the new branding. This

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Brand Branding Advertising Advertising 407

Creative Boom

NOVEMBER 14, 2023

Taking cues from the art of mixing, musical instruments and rhythmic beats, Porto Rocha has given a fresh identity to BPM Music , which houses the largest catalogue of DJ-ready tracks in the world. It allows the brand to feature artist names more prominently in communications," explains Porto Rocha. All the music, one source'.

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Inspiration Production Brand Branding 452

Creative Boom

DECEMBER 12, 2023

We explore how London studio New Genre brought the brand to life. New Genre is a London-based creative studio working with disruptors to build and scale distinctive new brands. This LA-based brand is breaking the monotony of candyland norms by introducing gourmet, small-batch chilli candies targeted mainly at adults.

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Brand Branding Publication Illustration 379

Creative Boom

MARCH 11, 2024

The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. Midday's innovative design strategy builds on this mission and introduces a modular system that anticipates rapid growth across diverse product categories. We find out more.

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Brand Branding Design Strategy Production 414

Creative Boom

FEBRUARY 18, 2024

As it celebrates its 35th anniversary, the International Contemporary Furniture Fair (ICFF) has a new identity created in partnership with forceMAJEURE. To translate this strategy into visual form, the organisers looked to award-winning creative agency forceMAJEURE to develop a new brand identity.

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Inspiration Brand Branding Interior Design 281

Creative Boom

AUGUST 29, 2023

If your eccentric grandma was a hip spirits brand, she might look a little like this. We profile SMAKK's new identity for Minnesota distillery Vikre. And here's a fun example from US craft distillery brand Vikre. Brief and storytelling Vikre wanted to rethink its brand to embrace its natural quirks.

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Brand Branding Programming Agency 335

Creative Boom

MARCH 20, 2024

The workspace design and development company's new identity by Campbell and Hay includes a customised typeface and a flexible graphic icon chosen to convey a collaborative approach. One of the biggest challenges with this project was avoiding the homogeny of the design and build industry by creating a distinguishable and memorable identity.

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Photography Client Art Graphic 408

Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio. "We

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Education Brand Branding Inspiration 386

Creative Boom

JANUARY 12, 2024

In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. The ninth-century manuscript is displayed in a carefully controlled environment in the Old Library, a beautiful building completed in the early 1700s.

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Tourism Digital Presentation Brand 417

Creative Boom

JANUARY 31, 2024

But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice. Tom Finn, founder and managing director of Regular Practice, says: "We saw the potential for the power of brand to play a unifying cultural force for both Strike and Purplebricks teams – setting them on a new and exciting trajectory."

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Agency Marketing Marketing Brand 328

Creative Boom

APRIL 30, 2024

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

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Brand Branding Entertainment Media 367

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

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Brand Branding Packaging Design Production 400

Eye on Design

AUGUST 30, 2022

Like Go-Gurt before it, the playful ethos of olive oil brand Graza , which launched earlier this year, is defined by its equally carefree form factor. It’s the kind of high/low combination that’s all over food media and branding, but rarely comes through in actual packaging design. Bonus points if they’re in a plastic deli container.)

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Brand Branding Production Packaging Design 62

Designs.Ai

APRIL 27, 2020

“ A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. ” - Michael Eisner. What’s a ‘brand identity’? Put simply, brand identity is what your consumers see.

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Brand Branding Web Design Web Design 59