Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 68

Marketing Marketing Brand Branding 68

Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Examples include fast casual, fine dining, family-friendly, romantic, lively sports bar, or relaxed café.

Brand 77

Brand Branding Marketing Marketing 77

Creative Review

AUGUST 5, 2021

1964 Tokyo Olympics official poster, courtesy of Prince Chichibu Memorial Sports Museum Tokyo 1964: Designing Tomorrow brings together an array of artefacts from the 1964 Games, as a way of exploring their creative and technological legacy, as well as the event’s impact on ideas around Olympics branding.

Sports 144

Sports Exhibition Programming Brand 144

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

Brand 86

Brand Branding Marketing Marketing 86

Abduzeedo

JUNE 8, 2023

Athletics unveils vibrant branding project for MLS GO abduzeedo 0608—23 In an exciting collaboration between MLS and Athletics , a dynamic branding project has emerged, introducing MLS GO —an engaging program designed to capture the hearts of young soccer enthusiasts.

Brand 37

Brand Branding Programming Sports 37

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 79

Digital Brand Branding Media 79

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 92

Brand Branding Production Marketing 92

Inkbot Design

JULY 8, 2023

Brand Licensing: Unlocking New Opportunities Building a strong and recognisable brand is crucial for success in today's fiercely competitive business landscape. While the benefits of brand licensing are undoubtedly enticing, it is essential to approach this strategy with careful consideration and a well-defined plan.

Brand 83

Brand Branding Marketing Marketing 83

Canny

SEPTEMBER 8, 2022

From the Pennsylvania flag, to Pennsylvania museums and tourist attractions, welcome to the next stop on your state of branding tour. You might have noticed that we’ve been looking at branding across the United States for a little while now on the Canny blog. The State of Branding: Florida (from Florida flags to Florida brands).

Brand 78

Brand Branding Color Education 78

Design Milk

JULY 10, 2023

Premium paint and wallcoverings brand Backdrop has joined forces with Porsche Cars North America, Inc. PCNA) to create a limited-edition paint collection that pays homage to the iconic Porsche sports cars on their 75th anniversary. It’s a color as timeless as the sports car itself. Photography by Ian Evan Lam.

Sports 98

Sports Color Brand Branding 98

Canny

OCTOBER 20, 2022

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands).

Brand 78

Brand Branding Tourism Education 78

Inkbot Design

OCTOBER 18, 2022

How to Create a Brand Message That Resonates With Your Audience. A brand message is a specific set of words that identifies the brand as different from other brands in the same market. To create a message that resonates with your audience, start by asking yourself three questions: What do I want my brand to communicate?

Brand 141

Brand Branding Production Marketing 141

Under Consideration / Brand

APRIL 1, 2020

Originally airing mostly sports -- and by sports I mean football and by football I mean the sport that if I call soccer people in the comments get upset with me -- in the Czech Republic, 2010 saw an increase in programming, infrastructure, and offerings (mainly internet connection) when Czech investment group Lama Energy Group joined them.

Sports 112

Sports Programming Color Schemes Color 112

Noupe

JUNE 4, 2021

What drives people to pay attention to your brand? In marketing, companies use different tactics to create advertisements that not only use elements that are attractive to the general audience but also help recall their brand’s identity. Samsung Consumer Engagement Program – Chat and Discuss. billion by 2025.

Marketing 104

Marketing Marketing Brand Branding 104

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. This includes the reputation, perception and customer loyalty associated with a brand.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

AUGUST 27, 2023

The Secrets of the Top 10 Famous Personal Brands Personal branding has become a pivotal strategy for individuals to carve out their unique niche and make a lasting impression. Just as corporations carefully craft their brand identities , people can cultivate their brands to amplify their visibility and influence.

Brand 71

Brand Branding Education Publication 71

Inkbot Design

AUGUST 5, 2023

A well-designed logo can grab their attention as viewers flip through channels or stream shows and build instant brand recognition. But the essential CNN brand image remains as iconic as ever. 2 – HBO: The Gateway to Entertainment The iconic HBO logo is a shining example of effective branding through simplicity.

Networking 60

Networking Entertainment Fonts Sports 60

Inkbot Design

MAY 31, 2022

How To Increase Your Local Brand Awareness. Most people are familiar with the term “branding,” but the real power of branding is its ability to enhance our overall perception of a brand or product. Local businesses often feel that they're competing against national brands to win consumers' business.

Brand 105

Brand Branding Marketing Marketing 105

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

SEPTEMBER 28, 2023

Animals have become powerful symbols representing the values, attributes, and personality we aspire towards – For brands looking to design an impactful logo that resonates with customers, incorporating animal symbolism can be an extremely effective strategy. Read on to unleash the power of nature in your logo design!

Animation 76

Animation Brand Branding Sports 76

Design Milk

APRIL 12, 2023

The Korean auto brand’s Electrified G80 sedan won the 2023 Top Pick for a Luxury Electric Vehicle (EV), Car and Driver awarded six of their models an Editors’ Choice award, and MotorTrend crowned the 2023 Genesis G90 as its 2023 Car of the Year. Full disclosure: I previously worked for Genesis as their brand editor.

Sports 98

Sports Brand Branding Programming 98

Creative Boom

APRIL 13, 2022

Owned by stock image giants Shutterstock, PremiumBeat provides exclusive, high-quality tracks and sound effects for use in new and traditional media projects, including videos, films, apps, games, and television programming. Its interface is very straightforward to use. Then download your music: simple. Marmoset Music.

Adobe 522

Adobe Agency Media Animation 522

Inkbot Design

JUNE 28, 2022

Human Brand Personality: What Is It and Why Do We Need It? The human brand personality is the traits, characteristics, beliefs, and values a person carries. And when it comes to your brand, these things can either help or hinder your marketing success. What is Brand Personality? I am going to show you how.

Brand 92

Brand Branding Marketing Marketing 92

Inkbot Design

JANUARY 8, 2024

Traditional Advertising Before the digital age, brands relied heavily on traditional advertising mediums like print, radio, and television to spread brand awareness and promote products and services. TV commercials – Short visual ads aired during commercial breaks of television programming.

Advertising 79

Advertising Advertising Digital Entertainment 79

Just Creative

APRIL 25, 2023

This font is perfect for urban city designs, logos, poster concepts, branding, advertisements, brochures, flyers, etc. It is perfect for sports and urban design applications such as posters, packaging, signage, advertising, headlines, branding, and more. Learn More 2. Learn More 4. If you are, we suggest looking into Punk Head.

Fonts 224

Fonts Magazine Adobe Programming 224

Inkbot Design

AUGUST 24, 2023

Top 10 Best Logos with 3 Letters: ABC to XYZ In the modern era of minimalism and brevity, logos with just three letters have become a powerful way for brands to establish instant recognition. We'll see how brands like IBM, UPS, and MTV have distilled their essences into three deceptively simple letters. Simplicity is key.

Entertainment 71

Entertainment Networking Arts and Crafts Brand 71

UX Collective

APRIL 3, 2022

As a consumer, you’re presented with a multitude of credit cards: they have varying cashback options, rewards, loyalty programs, and more. There are a plethora of co-branded credit cards coming into the market today. A co-branded card is the result of a partnership between a merchant, network and issuer. which one should I get?

Programming 94

Programming Marketing Marketing Brand 94

Inkbot Design

JANUARY 26, 2024

Branding designers – help companies define and establish their brand identity and style through logo design, colour palettes, typography, messaging, visuals, and more. Portfolio schools – Specialized non-degree programs focused entirely on developing professional portfolios to prepare students for design careers.

Graphic Design 98

Graphic Design Graphic Portfolio Client 98

Just Creative

MAY 7, 2020

A successful brand strategy is more than just deciding what shade of blue to use for the logo, or what tone to adopt when posting and commenting on Facebook. As the term suggests, a brand strategy is a long-term plan that affects all facets of your business. If you are still confused about what really makes a brand , you’re not alone.

Brand 306

Brand Branding Production Marketing 306

Inkbot Design

NOVEMBER 21, 2023

However, while modern technology has certainly lowered the barriers to entry, building a truly successful and sustainable brand still requires immense effort, strategy, and perseverance. Branding is one of the most critical elements for giving any new business venture the boost it needs to stand out in a crowded marketplace.

Brand 96

Brand Branding Arts and Crafts Fonts 96

Under Consideration / Brand

JUNE 23, 2020

This past May 30, NASA, in partnership with SpaceX, successfully launched the Falcon 9 rocket with NASA astronauts Robert Behnken and Douglas Hurley to the International Space Station as part of NASA's Commercial Crew Program and the first from U.S. soil in nine years as well as being the first ever to come from a commercial partnership.

Graphic 88

Graphic Programming Animation Theme 88

Inkbot Design

MAY 27, 2023

It's an emblem of unity, aspiration, and the power of sports to bridge cultures and nations. You'll discover how each twist and turn in the logo's history reflects broader changes in branding strategy, graphic design trends, and even the global socio-political landscape. The key to this powerful symbolism? Now, shall we kick off?

Sports 56

Sports Digital Media Brand 56

Shillington

APRIL 4, 2023

With Shillington’s online graphic design course, you’ll learn all the essential skills and programs—Adobe InDesign , Illustrator and Photoshop and Figma —used by graphic designers, as well as an in depth understanding of how to work as a designer, in l online studios that perfectly replicate a working studio environment.

Graphic Design 52

Graphic Design Programming Graphic Publication 52

Design Week

JULY 19, 2021

Amid these concerns and a state of emergency, Olympic organisers are pushing forwards with programming to build excitement – and design is a crucial aspect to that, from opening ceremonies to torch relay kits. That theme is an attempt to show how “sport is universal” following a year like no other, according to organisers.

Sports 101

Sports Theme Patterns Shop Sign 101

Inkbot Design

MAY 26, 2024

How to Create a Lifestyle Brand That People Obsess Over You have seen it, right? These brands are known as more than just products; they are complete lifestyles that people buy into without hesitation. Think about brands such as Goop, Outdoor Voices, and Away. Ready to turn your business into the next big lifestyle brand craze?

Brand 94

Brand Branding Production Programming 94

Just Creative

DECEMBER 8, 2020

The beverage brand will air the ad in more than 90 countries. The spots promoted the brand’s NFL Sunday Ticket programming package. They featured a sports fan and quarterback in rocket-powered recliners, emphasizing that people can get to the heart of the action from anywhere. Let the Video Convey the Brand’s Authority.

Marketing 342

Marketing Marketing Animation Production 342