Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Creative Boom

FEBRUARY 6, 2023

And it puts your work in front of a panel of 50 designers, spread across 17 countries and four continents and representing brands including Amazon, Estée Lauder, Microsoft, PepsiCo, LEGO, Nestle and Mars Food. Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.

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Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities.

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Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Abduzeedo

OCTOBER 13, 2022

Artkey Universe space exploration inspired branding. abduzeedo 1013—22 Todd Huynh shared a branding project that he worked on for Artkey Universe, a creative studio specializing in manufacturing technological handmade accessories with the main product being art mechanical keycaps.

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Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Azure Magazine

FEBRUARY 17, 2021

Even in a pandemic, leading manufacturers across the region have continued this rich tradition, offering up a bevy of furnishings and accessories that celebrate the craftsmanship, formal language and materiality that has become synonymous with Scandinavian design. Savoa by Swedese. Front by Offecct. Pavo by Klong.

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Inkbot Design

SEPTEMBER 29, 2023

Top 8 Tips for a Successful Product Launch Event New products are not just a means to more extensive catalogues and greater profits. They establish your brand as innovative and relevant. New products also attract new customers, growing your customer base and increasing brand awareness. Need some pointers?

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Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

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Just Creative

JULY 7, 2020

Mobile phone manufacturers today keep advancing camera technology, making it more accessible for the general public to experiment with imaging techniques. Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. Branding can also foster familiarity.

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Graphic Mama

JULY 12, 2022

Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents. With this in mind, today we’re going to talk about brand equity. What is brand equity, how do you measure it, and how to build it for your brand?

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Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. These characteristics can be related to the product itself (e.g., The Importance of Building a Brand Personality.

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Inkbot Design

NOVEMBER 10, 2023

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

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Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

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Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

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Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? It's not just their products or services that draw us in, but the stories they tell. Welcome to an exciting exploration of “The Power of Storytelling in Branding”!

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Design Milk

DECEMBER 15, 2023

There, he designs and manufactures furniture, lighting, and objects for both residential and commercial use. A long and varied career has allowed Jason to channel his own brand’s unique aesthetic of urban design using unconventional materials, industrial finishes, colors, and production techniques.

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Inkbot Design

SEPTEMBER 29, 2023

Porsche Logo Design History & Brand Evolution The iconic Porsche logo is one of the most recognisable emblems in the automotive world. Along the way, we'll uncover lessons from Porsche's brand history that can inform creative approaches to modern logo design. The Porsche crest did not always feature the black horse.

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Brand Branding Sports Digital 80

Graphic Design Junction

OCTOBER 9, 2023

With these templates, you can create more than just an annual report; they make it simple to present your business, corporate identity, public relations, or financial company in a modern and clean design. They are ideal for industries such as industrial, technology, manufacturing, photography, construction, mining, medical, and retail.

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Inkbot Design

APRIL 11, 2022

10 Tools to be Productive as a Graphic Design Student. As a graphic design student, you’ll constantly be pressured to deliver competently made projects such as brand guidelines, posters, essays, and case studies. Perks of Optimising your Productivity as a Graphic Design Student.

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Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

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Inkbot Design

DECEMBER 12, 2023

The Birth of the Four Rings The foundation for Audi's famous logo was laid in the early 20th century amidst a boom in European car manufacturing. The design symbolised the indissoluble character of the auto union between the four brands. After World War II, Auto Union cars were manufactured by Daimler Benz.

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Manufacturing Arts and Crafts Brand Branding 94

crowdspring

NOVEMBER 8, 2018

Many people want to start a clothing brand or clothing line. The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite apparel design to create a lasting business. Develop your brand.

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Canny

SEPTEMBER 8, 2022

From the Pennsylvania flag, to Pennsylvania museums and tourist attractions, welcome to the next stop on your state of branding tour. You might have noticed that we’ve been looking at branding across the United States for a little while now on the Canny blog. The State of Branding: Florida (from Florida flags to Florida brands).

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Canny

OCTOBER 20, 2022

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands). Flags to Brands).

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Inkbot Design

JULY 27, 2022

4 Key Elements of Wellness Branding That Inspire Customers. They need to believe in us and our brand. We all want to build a brand people trust and will want to use. So many brands fail to understand what they want their customers to feel or think or how their brand will resonate with their audience.

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Inkbot Design

JUNE 29, 2023

Brand Reputation Strategy: Building Trust and Loyalty Welcome, fearless entrepreneurs, dedicated marketers, and ambitious brand leaders! You've just opened up a portal to the pulsating heart of your brand's success – its reputation. Your brand reputation matters. The takeaway?

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UX Collective

JULY 23, 2023

Four steps for building our personal brands. Image: Midjourney “A herd of white sheep and one black sheep” “As an immigrant woman in [design and] tech, I feel like I might have hit a ceiling in terms of building a personal brand.” Build your brand” was the advice. Ask Yourself If It Sparks Joy” is Rule №6 of her six-rule method.

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Inkbot Design

MARCH 20, 2022

Even if you come up with a new product or service, the competition is always going to introduce something similar and catch up. Let's shift our focus to the logo design principles – the core brand identity of your company. Simple logos tend to age well, as is evident with the logos of famous brands. 2 – Simplicity.

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Fonts Publication Brand Branding 119

Design Week

JUNE 3, 2021

Expected to come into force from this summer, the new rules will mean manufacturers of white goods will need to build spare parts so products can be easily repaired. Even for brands with products not yet included in the legislation, such as TV and mobile phone manufacturers, the risk of doing nothing is very real.

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The Logo Smith

MARCH 11, 2020

The post SuperblyCo Logo & Brand Identity Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 TheLogoSmith.co |. SuperblyCo Logo & Brand Identity Designed by The Logo Smith.

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Abduzeedo

AUGUST 10, 2021

YOGO Branding and Visual Identity. Anastasia Salazar shared a branding and visual identity project for YOGO — a company that makes yoga mats and accessories out of eco-friendly materials in an ethical, transparent process — truly walks the walk when it comes to sustainability. abduzeedo 08.10.21

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Inkbot Design

JULY 20, 2022

Top 10 Luxury Brand Logos for Design Inspiration. Luxury brands are often associated with expensive goods, but there are ways to design products with a luxury feel without breaking the bank. This article will look at the top 10 luxury brand logos and try to understand what it means to have a luxury logo design.

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Azure Magazine

OCTOBER 5, 2023

Organized by NGO Design Core Detroit , September’s Detroit Month of Design highlighted the local design scene’s connections to — and inspiration from — the city’s manufacturing heritage. Among their products? Among their products? Inside Newlab’s hub at the Detroit Book Depository building.

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Design Milk

JUNE 16, 2023

“Disruptive” is thrown reflexively and regularly when discussing electric vehicles’ impact upon automotive manufacturing, fuel efficiency, mobility technologies, and ultimately how we drive. A render for comparison.

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