New Genre crafts a sweet yet spicy identity for new candy brand Chilli Bomba
Creative Boom
DECEMBER 12, 2023
We explore how London studio New Genre brought the brand to life. New Genre is a London-based creative studio working with disruptors to build and scale distinctive new brands. This LA-based brand is breaking the monotony of candyland norms by introducing gourmet, small-batch chilli candies targeted mainly at adults.
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