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New Genre crafts a sweet yet spicy identity for new candy brand Chilli Bomba

Creative Boom

We explore how London studio New Genre brought the brand to life. New Genre is a London-based creative studio working with disruptors to build and scale distinctive new brands. This LA-based brand is breaking the monotony of candyland norms by introducing gourmet, small-batch chilli candies targeted mainly at adults.

Brand 478
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

Brand 533
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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

Digital 438
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The Click creates bold, geometric new branding for Norwich Castle

Creative Boom

The Click has created new branding for Norwich Castle, a medieval historical landmark originally established on the order of William the Conqueror in 1067. The Click, also based in Norwich, was brought in to create new branding that will be rolled out to coincide with next year's reopening of the refurbished Keep and new visitor spaces.

Brand 544
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Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. In fact, he puts forward an argument you don't often hear: that it's actually responsible for pushing branding barriers beyond across the board. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

Media 450
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The Click creates bold, geometric new branding for Norwich Castle

Creative Boom

The Click has created new branding for Norwich Castle, a medieval historical landmark originally established on the order of William the Conqueror in 1067. The Click, also based in Norwich, was brought in to create new branding that will be rolled out to coincide with next year's reopening of the refurbished Keep and new visitor spaces.

Brand 367
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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? Every product is part of a cohesive family." Once, we all knew what a car was.

Brand 490