The Branding Journal

OCTOBER 18, 2023

Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. How the services are delivered (e.g.,

Brand 52

Brand Branding Production Publication 52

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

Brand 261

Brand Branding Corporate Branding Marketing 261

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 85

Marketing Marketing Brand Branding 85

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 92

Brand Branding Production Marketing 92

We And The Color

NOVEMBER 29, 2022

This has turned the historic waterfront region into an innovation hub campus city filled with engineering, design, manufacturing, and so on. The IC campus, which comprises 16 buildings on 35 acres, includes waterfront green spaces, retail outlets, public art installations, and creative work studios. All images © by Rare Volume.

Digital 107

Digital Manufacturing Graphic Design Textures 107

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 117

Brand Branding Production Marketing 117

Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

Brand 70

Brand Branding Arts and Crafts Media 70

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? What Is Strategic Branding?

Brand 126

Brand Branding Marketing Marketing 126

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Brand Branding Production Marketing 132

Graphic Mama

JULY 12, 2022

Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents. With this in mind, today we’re going to talk about brand equity. What is brand equity, how do you measure it, and how to build it for your brand?

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. Brand personality can also be seen as the set of emotions that the brand evokes in customers. The Importance of Building a Brand Personality.

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

SEPTEMBER 29, 2023

Porsche Logo Design History & Brand Evolution The iconic Porsche logo is one of the most recognisable emblems in the automotive world. Along the way, we'll uncover lessons from Porsche's brand history that can inform creative approaches to modern logo design. The Porsche crest did not always feature the black horse.

Brand 78

Brand Branding Sports Digital 78

Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

Brand 148

Brand Branding Sports Theme 148

crowdspring

NOVEMBER 8, 2018

Many people want to start a clothing brand or clothing line. The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite apparel design to create a lasting business. Develop your brand.

Brand 114

Brand Branding Manufacturing Fashion 114

Inkbot Design

APRIL 20, 2024

Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Branding matters, just like it does for any company looking to leave an endless impression. Branding matters, just like it does for any company looking to leave an endless impression.

Marketing 67

Marketing Marketing Media Brand 67

Canny

OCTOBER 20, 2022

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands). Flags to Brands).

Brand 78

Brand Branding Education Tourism 78

UX Collective

JULY 14, 2022

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.

Brand 97

Brand Branding Agency Presentation 97

Inkbot Design

JUNE 29, 2023

Brand Reputation Strategy: Building Trust and Loyalty Welcome, fearless entrepreneurs, dedicated marketers, and ambitious brand leaders! You've just opened up a portal to the pulsating heart of your brand's success – its reputation. Your brand reputation matters. The takeaway?

Brand 59

Brand Branding Media Arts and Crafts 59

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message. How do brands work?

Marketing 91

Marketing Marketing Brand Branding 91

UX Collective

JULY 23, 2023

Four steps for building our personal brands. Image: Midjourney “A herd of white sheep and one black sheep” “As an immigrant woman in [design and] tech, I feel like I might have hit a ceiling in terms of building a personal brand.” Build your brand” was the advice. FastCo, Wired, Forbes, TechCrunch, etc.

Brand 77

Brand Branding Consulting Presentation 77

Inkbot Design

FEBRUARY 29, 2024

Your budget should help you execute your marketing strategy to reach target audiences, increase brand awareness, boost sales, etc. An effectively allocated budget allows you to maximise marketing dollars and get the best return on investment (ROI). This comprehensive guide covers everything you need to know about marketing budget management.

Marketing 67

Marketing Marketing Media Advertising 67

Inkbot Design

MAY 23, 2022

Top 12 Tips for Boosting Brand Recognition. If you're one of those people, you probably need to know these tips for boosting brand recognition. In today's world, brand recognition is no longer enough. They are aware of the products and services being offered and know which brands are reputable and which ones are not.

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Brand Branding Marketing Marketing 97

Inkbot Design

APRIL 11, 2024

To fully transform your brand image, we need to rethink your mission, redefine your values and ensure your vibe aligns with your desired customers. There are many reasons why your current brand might have gone stale. Possibly, you’ve added or changed products and services over time but never adjusted the branding accordingly.

Brand 67

Brand Branding Marketing Marketing 67

Inkbot Design

SEPTEMBER 13, 2022

Why Brand Design is More Important Than Ever. In today's economy, brands are more important than ever. Consumers need to know that the product they buy is genuine and from a quality manufacturer. Brands also create a bond between a customer and a product. That's why a brand is more important than ever.

Brand 69

Brand Branding Production Marketing 69

Canny

NOVEMBER 2, 2022

When it comes to manufacturer branding, there’s sometimes not a lot to get excited about. It’s fair to say companies in this sector often don’t place much value on the importance of branding, and many still prefer to rely on word of mouth marketing and referrals to attract new business. The Branding Brief Template.

Manufacturing 164

Manufacturing Marketing Marketing Brand 164

Inkbot Design

NOVEMBER 1, 2023

The Ferrari Logo Design: Speed, Prestige and Passion The logo of the Italian sports car manufacturer Ferrari is one of the most iconic and recognisable logos in the world. Over decades, it has come to embody the Ferrari brand. For a high-end sports car brand like Ferrari, yellow effectively captures the emotions of driving pleasure.

Sports 52

Sports Fonts Brand Branding 52

Inkbot Design

AUGUST 24, 2023

Entrepreneurs must work tirelessly to build brand awareness, acquire customers, manage finances, and scale operations. Assess product offerings, pricing, promotions, distribution channels, and brand messaging. Your brand identity encompasses the visual and narrative elements that express the essence of your brand.

Marketing 69

Marketing Marketing Production Brand 69

Inkbot Design

MARCH 29, 2022

There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. To attach a visual identity to a company and its brands – a logo is a must. See the changes.

Manufacturing 145

Manufacturing Brand Branding Fonts 145

Canny

MARCH 30, 2021

Branding any company is a huge challenge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. However, with massive projects comes massive risk and responsibility, and at times, even the best branding agencies, consultants or strategists get it wrong.

Brand 180

Brand Branding Agency Marketing 180

Azure Magazine

JANUARY 4, 2022

Azure and its partners encourage design and architecture professionals, developers, urban planners, students and manufacturers to submit their work to the AZ Awards for an opportunity to step into the global spotlight, elevate their profile, and raise public awareness for their firm and their clients. THE CATEGORIES. 2022 KEY DATES.

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Architecture Programming Manufacturing Production 94

Just Creative

MARCH 27, 2023

Aero is available for iOS, although there are versions for macOS and Windows which are currently in a public beta. You can create a.real file in the app and capture a video for sharing on social media. You can capture a video using your social media account and send a link to any to view it with AR experience on their iOS.

Adobe 205

Adobe Internet and Software Development Photoshop Education 205

Inkbot Design

SEPTEMBER 27, 2023

Though the Dassler brothers have passed away, their feud continues through competition between their respective athletic brands. The Founding of Adidas and Puma Adidas and Puma, two of the world's most powerful sporting brands, were founded by the Dassler brothers in Herzogenaurach, Germany, 60 years ago.

Sports 91

Sports Brand Branding Marketing 91

Inkbot Design

SEPTEMBER 29, 2023

They establish your brand as innovative and relevant. New products also attract new customers, growing your customer base and increasing brand awareness. But while your existing customer base is already familiar with your brand, new customers are not. They keep your target audience engaged and loyal to your company.

Production 71

Production Marketing Marketing Banners 71

Inkbot Design

MARCH 9, 2023

1 The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design Thinking Series) Lewrick, Michael (Author) English (Publication Language) 352 Pages – 05/22/2018 (Publication Date) – Wiley (Publisher) −$11.01 $25.99

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Publication Publishing Publishing Graphic Design 139

Design Milk

MAY 8, 2024

Being held June 10-12, 2024 at THE MART in Chicago, leading manufacturers, dealers, architects, designers, end-users, and the media will once again make their way through floors full of game-changing products and services from more than 400 leading and emerging brands. There’s still time to register – and it’s free.

Education 89

Education Manufacturing Programming Entertainment 89

Inkbot Design

MARCH 31, 2022

This latest breakthrough has provided brands with an excellent opportunity to identify and detect their logo activity on the internet. Brands can also seamlessly interact with their consumers with the help of logo recognition technology. A logo is a brand’s identity that needs to be unique and easy to remember.

Internet and Software Development 88

Internet and Software Development Brand Branding Media 88