Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

Marketing

Graphic Design Junction

AUGUST 27, 2024

In the ever-evolving digital age, where the virtual and physical worlds merge seamlessly, building brands has become a multidimensional challenge. The traditional methods of establishing a brand’s presence are no longer sufficient. These elements work together to create a consistent and recognizable brand image.

Brand

Inkbot Design

MAY 22, 2023

Graphic Design in Digital Marketing: Driving Engagement, Conversions, and Brand Success As you swipe through your feed, that one ad grabs your attention. It's creative, vibrant and communicates a brand story in just a glance. This article delves into graphic design and its paramount role in digital marketing.

Graphic Design

Graphic Design Junction

JULY 4, 2023

Graphic design is a critical aspect that deserves the utmost attention, just like companies such as Cream City Homebuyers have successfully implemented. A memorable and consistent graphic design strategy is essential in the competitive real estate market, as finding ways to differentiate yourself is crucial.

Design Strategy

Creative Boom

MAY 15, 2022

Since launching SDCO Partners in 2009, founders Amy Pastre and Courtney Rowson have designed hundreds of brands worldwide – including names like LeCreuset and Soludos – but it's their work with industry-disrupting, women-owned businesses that drives their passion. How has the design industry changed in 13 years?

Client

Inkbot Design

AUGUST 6, 2024

7 Best Ecommerce Website Design Strategies to Skyrocket Sales The internet is a busy marketplace that never sleeps. It must act like a sales pitch – representing your brand and turning browsers into buyers who will return repeatedly instead of leaving at the first sign of trouble. That’s unbelievable!

Design Strategy

Inkbot Design

MARCH 25, 2024

UX Design Strategy: Blueprint for Digital Success Today, we will dive deep into the exciting world of UX design strategy. What exactly is UX design strategy, you ask? Well, the grand plan, the overarching approach, guides every design decision to create kickass user experiences.

Design Strategy

Creative Market

DECEMBER 5, 2022

We were lucky to interview the two graphic designers at the Central Park Conservancy and learn how they successfully used Creative Market’s illustrations for a recent project, the Playground Partners membership renewal package. What is it like to design at Central Park Conservancy? Image source: centralparknyc.org.

Illustration

Inkbot Design

JANUARY 18, 2024

Dark Mode: Implementing Dark UI in Your Web Design Strategy Dark Mode in UI/UX refers to a design aesthetic where the interface features predominantly dark colours, as the name suggests. This web design trend offers a viable alternative to light-themed user interfaces.

Web Design

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

Inspiration

Just Creative

FEBRUARY 10, 2021

Another class taught by Ellen Lupton, along with Jennifer Cole Phillips will show you how those basic principles can be perfect to use in all projects that range from creative design, marketing, to even photography. Through the course, you’ll learn: How to identify and define the 5 basic principles of design. Creative Live.

Graphic Design

Graphic Mama

JUNE 23, 2022

Being up to date with the market is always critical for your agency. In this article, we will go through some stunning marketing website design ideas , and most importantly – you will see 47 real-life examples of successful creative agency sites that work. But what is so specific about marketing websites?

Marketing

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Consistent branding across channels can increase revenue by 23%.

Brand

Inkbot Design

AUGUST 13, 2024

Colours in Logo Design: Tips and Branding Advice In terms of branding, colour is an essential element. Companies have used different colours in logos to create some of the most famous brands worldwide, such as Coca-Cola, which uses bold red, and Facebook, which uses calm blue.

Branding

Inkbot Design

NOVEMBER 28, 2023

How To Define Your Brand Through Visual Design Visual design plays a critical role in defining your brand. So, your visuals must align with your brand identity. So, your visuals must align with your brand identity. This guide will explore leveraging visual design to express your brand’s personality.

Brand

Graphic Design Junction

FEBRUARY 24, 2022

Good website design usability increases users’ confidence by reducing navigational mistakes when managing a site’s features. Consistency also saves time since designs have predefined components. Likewise, consistency is necessary for preventing branding mistakes. There’ll always be something new in web design.

Production

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand

Inkbot Design

AUGUST 2, 2024

How to Use Graphic Design to Differentiate Your Brand With more advertising messages bombarding consumers every day than ever before, brands must carve out a prominent niche to which their target audience relates. It is how a brand or business conveys its message through visualisation.

Graphic Design

Inkbot Design

JULY 9, 2023

A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! How you package your product can make or break its success in the market. Get ready to unleash your creativity and create packaging that grabs your brand's attention and tells a compelling story. That's right, folks.

Packaging Design

Creative Market

APRIL 17, 2020

Graphic Design Specialization. This is a project-based specialization focused on brand design. Offered by California Institute of the Arts (CalArts), the free specialization includes 5 courses taught by award-winning graphic designers with ample experience both in academia and the industry.

Photoshop

Inkbot Design

JANUARY 31, 2024

11 Modern Logo Design Trends: The Future of Visual Branding The world of logo design is constantly changing. Designers have more tools to create stunning brand identities as visual communication methods and technologies progress. Simplicity and Minimalism Reign Supreme Less is more regarding modern logo design.

Brand

We And The Color

SEPTEMBER 20, 2023

Conduct thorough market research, analyze your existing audience data, and create detailed buyer personas to guide your design choices. Consistent Branding Consistency is key when it comes to branding on social media. Use consistent colors, fonts, and visual elements that align with your brand’s identity.

Media

Inkbot Design

AUGUST 3, 2023

Top 10 Best Alcohol Logos: A Design Journey Through Iconic Brands A logo is the face of a brand, encapsulating its identity and values in a single memorable visual. We will examine how these designs skilfully communicate the essence of prominent beer, wine, liquor, and spirits brands.

Brand

Abduzeedo

NOVEMBER 21, 2023

StreetBeat & Clay's AI-Driven Branding Mastery Unveiled abduzeedo 1121—23 Explore the collaboration between StreetBeat and Clay in redefining branding and visual identity for an AI-based investment platform, showcasing innovative design strategies.

Brand

Creative Market

AUGUST 18, 2021

Product design is a complex discipline, requiring careful study and understanding of your user. We asked Creative Market’s own product minds to open up their libraries and share some of the books that have shaped their careers. You can learn the psychology behind what users like and improve your design strategies.

Production

Inkbot Design

DECEMBER 14, 2023

With December commanding our attention with year-end projections, it is tempting for marketers to squint their eyes upon specific hotspots in currency, often at the expense of missing the wood for the trees. Speaking of email marketing, email geeks are keen on leveraging the trendiest email design paradigms set to dominate 2024.

Client

Shillington

OCTOBER 7, 2021

After a degree in Business Administration and Marketing, Shillington New York graduate Anuja Shukla harnessed the power of empathy spurned through travel and employment abroad to shape a meaningful career in graphic design. And at what point did you decide that you wanted to switch careers and study graphic design?

Portfolio

Canva

OCTOBER 25, 2019

Ever wondered how brands create iconic logos that are instantly recognizable across the world? Did it happen by chance, or, was it the outcome of a strategic design choice? Below, we share some ideas you can borrow from some of the most famous logos ever designed. We like to think it’s the second option. Use this template.

Templates

Inkbot Design

SEPTEMBER 5, 2023

It requires a deep understanding of your brand identity , target audience, and business goals to create a memorable web experience that captures your essence and engages and converts visitors. At our Design Agency, we recognise that a well-designed website is the foundation for successful digital marketing efforts.

Web Design

Inkbot Design

SEPTEMBER 28, 2023

Best Practices for Effective Newsletter Design A well-designed newsletter can significantly impact readers and enhance brand perception. Research has shown that 75% of subscribers judge a company's credibility based on its newsletter design. It is essential for building credibility and establishing a positive brand image.

Templates

Just Creative

JULY 13, 2023

That’s why I’ve collected a collection of all of my favorite creative poster design ideas for you to be inspired by if you ever find yourself stuck on a design project. Consider why you’re developing this poster in the first place while thinking of ideas for your creative poster design. I have your back.

Inspiration

Inkbot Design

MARCH 4, 2024

These logos are more than just mere graphics; they are powerful branding tools that shape our perceptions and forge emotional connections with the brands they represent. The Evolution of the Samsung Ellipse While the ellipse has been a part of Samsung's branding for decades, the logo underwent a subtle yet significant revamp in 2015.

Brand

Inkbot Design

JUNE 20, 2024

7 Reasons Why Your Website Design is Killing Your Branding Is your website undermining your efforts to promote your brand? The sad reality is that even with the most effective marketing in the world, your lead generation won’t mean much if your traffic hates the time they spend navigating your pages.

Branding

Inkbot Design

MAY 7, 2024

With over 70% of Gen Z users demanding websites to know what they are looking for intuitively, hyper-personalized web design has become a priority for many brands. How do smaller companies and one-person design teams keep up with their biggest brand competitors while putting effort into multiple channels?

Production

Noupe

AUGUST 31, 2020

So, even though you might have an inspiring business story to share, without a design strategy in place, it’s most likely to fall flat. Not a designer? You can get started with annual report design templates to create reports that keep readers interested. Here’s an example of a well-designed annual report.

Color Schemes

Inkbot Design

DECEMBER 10, 2023

Pieces tailored to the types of gigs you are targeting Varied styles and aesthetics to indicate versatility Sections dedicated to your specialisations Descriptions conveying the rationale behind each design Set aside weeks or months to build formidable design skills aligned to market needs.

Graphic Design

Inkbot Design

SEPTEMBER 10, 2024

Here’s the Best Logo Design Software for Every Budget Too many brands don't appreciate the power of a professional logo to make them successful. It can be daunting to dive into logo design with so many alternatives available, from extremely affordable to highly expensive.

Templates