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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

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OTODO: Simplifying Branding for Lasting Connections

Abduzeedo

OTODO: Simplifying Branding for Lasting Connections abduzeedo 01/24 2025 Discover how OTODO redefines branding with authentic strategies and bold visual identity solutions. Branding is often perceived as a labyrinth of jargon, theories, and rigid methodologies. Branding and visual identity artifacts

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Branding and Graphic Design: Key Differences

Inkbot Design

Branding and Graphic Design : Key Differences. Branding is the overall identity of a company. Graphic design is the visual component of branding. It encompasses the creation and development of a brand's visual identity. Branding and graphic design are both important but in different ways.

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Where to Learn Design for Free Right Now

Creative Market

Graphic Design Specialization. This is a project-based specialization focused on brand design. Offered by California Institute of the Arts (CalArts), the free specialization includes 5 courses taught by award-winning graphic designers with ample experience both in academia and the industry.

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20 Must-Read Books for Product Designers at Any Stage

Creative Market

This product design book stands out as a top resource to help you create the most effective forms and encourage positive user interaction. The author, Luke Wroblewski, also consults other experts to present a thorough understanding of the subject. You can learn the psychology behind what users like and improve your design strategies.

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Colours in Logo Design: Tips and Branding Advice

Inkbot Design

Colours in Logo Design: Tips and Branding Advice In terms of branding, colour is an essential element. Companies have used different colours in logos to create some of the most famous brands worldwide, such as Coca-Cola, which uses bold red, and Facebook, which uses calm blue.

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The Big List of Branding Resources

Canny

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.