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Rabbithole on the sensitivity challenges of branding Leeds' big ideas festival

Creative Boom

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Taking place every autumn, it covers topics across science, technology, culture and society and serves as a platform for exchanging ideas, fostering dialogue, and encouraging curiosity.

Branding 273
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Osch crafts warm and positive logo and branding for abuse charity Tender

Creative Boom

The design agency has hit all the right notes with its new branding for the UK domestic abuse and sexual violence charity. And that's exactly what Osch , a design agency established by Oscar Park and Chloë Roach, have managed with their new branding and website for Tender. And there's nothing wrong with that.

Brand 482
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

Brand 515
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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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Securing a future for Malawi's wildlife at the heart of brand and website refresh

Creative Boom

Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.

Brand 481
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Pentagram finds a joyful new spin on yoga branding for Love Supreme Projects

Creative Boom

Made up of bold colours and inky splotches, the brand turns the concepts of yoga into a visual language in a way that contrasts stereotypical aesthetics. As a discipline, there are lots of familiar images associated with yoga, so the challenge for Pentagram and studio Love Supreme Projects was to find a new spin on the topic.

Brand 513
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Strong Branding: 4 Key Elements of a Good Brand Identity

Designer Daily

What makes a good brand? The secret to branding really might lie in the fact that it is all of these together. All of these rolled into one strategy for brand excellence. So, how do you go about designing a brand identity? So, how do you go about designing a brand identity? Spend Time Molding Your Brand.

Brand 371