Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 139

Brand Branding Marketing Marketing 139

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

Brand 260

Brand Branding Corporate Branding Marketing 260

The Branding Journal

OCTOBER 18, 2023

Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. How the services are delivered (e.g.,

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Brand Branding Production Publication 52

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Brand Branding Production Marketing 118

Design Milk

MAY 20, 2024

The selection rests somewhere between entry and exit, public and private, foyer and hearth. And the lamp was manufactured in Manhattan, taking cues from its siblings as it borrows geometry for tiny oblong appliques secured by nodes. Photo: Chelsie Craig To learn more about the designer’s creative practice visit kikigoti.com.

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Exhibition Manufacturing Education Publication 124

Abduzeedo

OCTOBER 13, 2022

Artkey Universe space exploration inspired branding. abduzeedo 1013—22 Todd Huynh shared a branding project that he worked on for Artkey Universe, a creative studio specializing in manufacturing technological handmade accessories with the main product being art mechanical keycaps.

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Inspiration Brand Branding Production 75

Creative Boom

AUGUST 8, 2022

The strategic design agency wants to shake up the way e-bikes are made and broaden their appeal amongst the wider public. Overall, Pendler offers a brand-new vision for e-bikes that we'd love manufacturers to take note of. And Benjamin Hubert’s creative agency Layer has done just that, with its concept for a new type of e-bike.

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Manufacturing Travel Agency Publication 355

Design Milk

MAY 15, 2024

It’s ready to hover above, protecting different types of outdoor furniture, from benches and seating that are already part of the brand’s portfolio to the levitating circular wooden platform that’s been designed to turn it into a daybed. In public spaces, we need products that we don’t have to manipulate every day.

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Publication Manufacturing Production Portfolio 122

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

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Brand Branding Marketing Marketing 91

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Brand Branding Production Marketing 132

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? What Is Strategic Branding?

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Brand Branding Marketing Marketing 127

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Brand Branding Production Marketing 92

Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

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Brand Branding Sports Theme 148

Inkbot Design

SEPTEMBER 29, 2023

Porsche Logo Design History & Brand Evolution The iconic Porsche logo is one of the most recognisable emblems in the automotive world. Along the way, we'll uncover lessons from Porsche's brand history that can inform creative approaches to modern logo design. The Porsche crest did not always feature the black horse.

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Brand Branding Sports Digital 78

Graphic Mama

JULY 12, 2022

Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents. With this in mind, today we’re going to talk about brand equity. What is brand equity, how do you measure it, and how to build it for your brand?

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Brand Branding Marketing Marketing 77

Azure Magazine

MAY 23, 2024

This revival reached its latest milestone last month with the opening of fashion brand Saint Laurent ’s Toronto flagship. And while that might be an unfortunate deterrent at a public building, at a luxury retailer, exclusivity may in fact be the right note to hit.

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Architecture Fashion Publication Brand 95

We And The Color

NOVEMBER 29, 2022

This has turned the historic waterfront region into an innovation hub campus city filled with engineering, design, manufacturing, and so on. The IC campus, which comprises 16 buildings on 35 acres, includes waterfront green spaces, retail outlets, public art installations, and creative work studios. All images © by Rare Volume.

Digital 107

Digital Manufacturing Graphic Design Textures 107

Design Milk

DECEMBER 15, 2023

There, he designs and manufactures furniture, lighting, and objects for both residential and commercial use. A long and varied career has allowed Jason to channel his own brand’s unique aesthetic of urban design using unconventional materials, industrial finishes, colors, and production techniques.

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Manufacturing Travel Art Visual Art 124

Canny

SEPTEMBER 8, 2022

From the Pennsylvania flag, to Pennsylvania museums and tourist attractions, welcome to the next stop on your state of branding tour. You might have noticed that we’ve been looking at branding across the United States for a little while now on the Canny blog. The State of Branding: Florida (from Florida flags to Florida brands).

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Brand Branding Color Education 78

Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

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Brand Branding Arts and Crafts Media 70

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 86

Marketing Marketing Brand Branding 86

Canny

OCTOBER 20, 2022

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands). Flags to Brands).

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Brand Branding Tourism Education 78

crowdspring

NOVEMBER 8, 2018

Many people want to start a clothing brand or clothing line. The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite apparel design to create a lasting business. Develop your brand.

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Brand Branding Manufacturing Fashion 114

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. Brand personality can also be seen as the set of emotions that the brand evokes in customers. The Importance of Building a Brand Personality.

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Marketing Marketing Brand Branding 72

Inkbot Design

NOVEMBER 10, 2023

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

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Brand Branding Arts and Crafts Client 72

Design Milk

NOVEMBER 16, 2023

Design made in Puglia marks the first significant introduction of Pugliese design and production to the American market with an immersive exhibition showcasing handcrafted furnishings, materials, and objects from 11 exemplary regional brands. Below are seven selections from Autentico that champion contemporary Pugliese design.

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Production Exhibition Sculpture Arts and Crafts 122

Noupe

JANUARY 12, 2021

This makes preserving a sense of the human touch an essential activity for every brand. That’s why every business owner should make a concerted effort to maintain a strong semblance of humanity in their brand. . Here are some of the best ways to help your brand improve its human touch. Foster a Solid Call Center Experience.

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Brand Branding Publication Manufacturing 120

UX Collective

JULY 14, 2022

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.

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Brand Branding Agency Presentation 105

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message. How do brands work?

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

DECEMBER 12, 2023

The Birth of the Four Rings The foundation for Audi's famous logo was laid in the early 20th century amidst a boom in European car manufacturing. The design symbolised the indissoluble character of the auto union between the four brands. After World War II, Auto Union cars were manufactured by Daimler Benz.

Manufacturing 92

Manufacturing Arts and Crafts Brand Branding 92

UX Collective

JULY 23, 2023

Four steps for building our personal brands. Image: Midjourney “A herd of white sheep and one black sheep” “As an immigrant woman in [design and] tech, I feel like I might have hit a ceiling in terms of building a personal brand.” Build your brand” was the advice. Ask Yourself If It Sparks Joy” is Rule №6 of her six-rule method.

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Brand Branding Consulting Presentation 84

Inkbot Design

MARCH 20, 2022

Let's shift our focus to the logo design principles – the core brand identity of your company. It is not its own entity; instead, it's a part of the business and will often be the inspiration for the rest of the visual branding. Simple logos tend to age well, as is evident with the logos of famous brands. −$7.56.

Fonts 119

Fonts Publication Brand Branding 119

Creative Boom

FEBRUARY 6, 2023

And it puts your work in front of a panel of 50 designers, spread across 17 countries and four continents and representing brands including Amazon, Estée Lauder, Microsoft, PepsiCo, LEGO, Nestle and Mars Food. Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.

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Packaging Design Inspiration Production Brand 525

Inkbot Design

JUNE 29, 2023

Brand Reputation Strategy: Building Trust and Loyalty Welcome, fearless entrepreneurs, dedicated marketers, and ambitious brand leaders! You've just opened up a portal to the pulsating heart of your brand's success – its reputation. Your brand reputation matters. The takeaway?

Brand 59

Brand Branding Media Arts and Crafts 59

Abduzeedo

AUGUST 10, 2021

YOGO Branding and Visual Identity. Anastasia Salazar shared a branding and visual identity project for YOGO — a company that makes yoga mats and accessories out of eco-friendly materials in an ethical, transparent process — truly walks the walk when it comes to sustainability. abduzeedo 08.10.21

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Brand Branding Manufacturing Color 66

Design Milk

MARCH 21, 2024

In an epic alliance of aesthetics, the North Carolina-based brand has collaborated with west coast native Schoolhouse to create a collection of ceramic lighting. The two companies have shared values in ethical, American-made manufacturing, intentional living, and thoughtful design.

Sculpture 122

Sculpture Sports Manufacturing Color 122

Design Milk

JUNE 23, 2023

The Senat chair made by French outdoor furniture brand Fermob in 1923 seems to be everywhere you look: in intimate pairs, lined along footpaths seemingly awaiting a parade, darkened into silhouettes underneath trees, arranged in circles of impromptu outdoor classrooms.

Publication 98

Publication Manufacturing Brand Branding 98