Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

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Brand Branding Client Agency 362

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

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Brand Branding Illustration Illustrator 327

Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. Concept and strategy A new strategy was created to bind the organisation together and help steer it towards future growth and success. The young musicians are the stars of the show and now star in the branding," says Gina Hopkins.

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Brand Branding Agency Photography 416

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 427

Brand Branding Packaging Design Advertising 427

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 339

Brand Branding Arts and Crafts Travel 339

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'.

Brand 389

Brand Branding Digital Advertising 389

Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

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Brand Branding Arts and Crafts Agency 303

Creative Boom

APRIL 8, 2024

Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.

Marketing 362

Marketing Marketing Brand Branding 362

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. For this reason, it's widely considered to have positive therapeutic qualities by the medical profession. Back in the UK, they were delighted to see CBD entering the mainstream but struggled to find a brand they could trust.

Brand 400

Brand Branding Packaging Design Production 400

Creative Boom

APRIL 10, 2023

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.

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Brand Branding Client Presentation 444

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 86

Brand Branding Arts and Crafts Architecture 86

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?

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Brand Branding Architecture Agency 433

Creative Boom

FEBRUARY 18, 2024

The strategy includes solidifying ICFF's role as a business accelerator, transforming the brand into a 365-day-a-year platform, and clarifying its objective of being at the centre of design culture, community and commerce. The city truly embodies everything the brand communicates. It is bold and universally recognised.

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Inspiration Brand Branding Interior Design 274

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Brand image – How customers currently view a brand.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

MARCH 13, 2024

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. At its core, businesses strategically decide to redefine their brand identity and better connect with their target audience. Why Rebrand? The end goal?

Brand 98

Brand Branding Marketing Marketing 98

Canny

FEBRUARY 26, 2024

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

Marketing 78

Marketing Marketing Brand Branding 78

Just Creative

DECEMBER 27, 2020

Top 5 Branding Articles of 2020. Best Brand Strategy Courses. 101+ Brand Strategy Resources. How to Run A Brand Strategy Workshop. 2021 Brand Design Trends. Why The Future of Branding is all About Your Storytelling Ability. The 7 Types of Branding. Best Logo Branding Mockups.

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Freelance Freelance Brand Branding 257

Just Creative

MAY 19, 2020

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! How do you achieve this?

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Brand Branding Marketing Marketing 351

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. This means conventional marketing strategies often fall short, as you’re competing with other companies who are offering a similar thing. Download now Take tea for example.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

JANUARY 10, 2024

Small Business Brand Strategy on a Budget Building an effective small business brand strategy is essential to stand out and connect with their target audience; with over 33 million small businesses in the United States alone, having a unique and memorable brand cuts through the noise to make customers choose you.

Brand 67

Brand Branding Marketing Marketing 67

Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Tailor your brand to appeal to their preferences. What will your restaurant be known for?

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Brand Branding Marketing Marketing 81

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence? What problem do we solve?

Brand 93

Brand Branding Arts and Crafts Marketing 93

Inkbot Design

OCTOBER 24, 2023

Building a Brand Strategy: Essentials for Long-term Success Building a brand strategy is essential for long-term success. The brand strategy encompasses a range of activities to create a solid and distinguishable brand identity that resonates with the target audience.

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Brand Branding Marketing Marketing 96

Inkbot Design

AUGUST 31, 2023

How to Start Branding for Your Business Success Branding is essential for any business, big or small, to stand out in the highly competitive market. A strong brand identity helps you establish credibility, attract and retain customers, and ultimately contribute to your business's long-term success. Who are you seeking to serve?

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Brand Branding Marketing Marketing 98

Graphic Design Junction

FEBRUARY 27, 2023

A Brand is the most important asset of your firm, it is the one that communicates with your target audience, potential consumers and provides them with the value, that the consumers want to, help you build up your brand. How to Build a Brand Identity? Do not compromise on these four elements as these grounds to your Brand.

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Brand Branding Marketing Marketing 133

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

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Brand Branding Marketing Marketing 72

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

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Brand Branding Templates Marketing 78

Inkbot Design

OCTOBER 27, 2023

First Impressions: Creating Positive Branding from the Start The first contact between a brand and a potential customer is like a first date – awkward, exciting, and full of potential. When it comes to branding, nailing that first impression is everything. A misunderstanding is difficult to undo.

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Brand Branding Media Advertising 96

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

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Brand Branding Marketing Marketing 93

Inkbot Design

JULY 16, 2023

The 6 Best Books on Branding & Identity Design Are you ready to dive into the captivating world of branding and identity design? Picture this: a collection of the best books on branding and identity design handpicked just for you. You might wonder, “Why should I care about branding and identity design?”

Brand 88

Brand Branding Arts and Crafts Marketing 88

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

Brand 89

Brand Branding Marketing Marketing 89

Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

Marketing 87

Marketing Marketing Brand Branding 87

Inkbot Design

OCTOBER 6, 2023

Brand Audit Tools: Assessing and Improving Your Brand A well-established and competitive brand is crucial for success in today's business world. Yet, it is vital to assess your brand’s performance regularly if you want it to reach your target audience effectively and engage with them. What exactly is a ‘brand audit’?

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Brand Branding Media Marketing 82

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Colour Choices.

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Brand Branding Marketing Marketing 130

Inkbot Design

OCTOBER 18, 2023

Creative Branding is the Secret to Winning Business Crеativе branding goеs beyond convеntional markеting stratеgiеs. It's about infusing innovation into еvеry aspect of your business to еstablish a distinct and mеmorablе brand identity. Crеativе branding isn't just important; it's indispеnsablе for modern businеssеs.

Brand 102

Brand Branding Arts and Crafts Marketing 102

Inkbot Design

OCTOBER 15, 2023

Brand Differentiation: How to Stand Out in a Competitive Market If a business wants to get noticed in a crowded market, it must find ways of standing out from its rivals. This is known as brand differentiation and involves creating features, benefits or characteristics that set the company apart. Any mascots?

Marketing 94

Marketing Marketing Brand Branding 94

Inkbot Design

NOVEMBER 3, 2023

Strategic Brand Positioning: Standing Out in a Crowded Market The marketplace is noisy. In a world dominated by parity, how can your brand hope to stand out? Your brand has a choice. What Is Brand Positioning and Why Does It Matter? For startups and small companies, positioning is incredibly crucial.

Marketing 85

Marketing Marketing Brand Branding 85