Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

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Brand Branding Packaging Design Advertising 444

Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website.

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Brand Branding Education Digital 423

Canny

DECEMBER 11, 2023

Imagine brand equity as money in the bank, but instead of being in a financial institution, it’s stored in the minds of your customers. It’s an accumulated wealth of perceptions, emotions, and experiences that your audience holds about your brand. It’s the automatic reaction to hearing your brand name.

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Brand Branding Marketing Marketing 78

Creative Boom

MARCH 30, 2023

Brewing brand Stella Artois traces its origins back to 1366 but doesn't wish to be considered old-fashioned. Hence they've created a new 'brand world' to make the drink relevant to, and reflective of, a whole new generation. If young people don't see their lives reflected in a brand's marketing, they'll soon turn away.

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Photography Brand Branding Fashion 506

Creative Boom

FEBRUARY 12, 2024

And so they asked London brand and design consultancy DixonBaxi to update their branding to reflect this new mix and their self-proclaimed vision of themselves as "scrappy underdogs". In the words of DixonBaxi, this is: "A voice-led brand that brings a dash of spice to everything it does.

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Networking Sports Brand Branding 362

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

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Brand Branding Marketing Marketing 377

Inkbot Design

OCTOBER 30, 2023

Factors Affecting Brand Equity: Why Your Brand Matters In today's world, your brand is everything. Brand equity is the value of that brand name and identity. So, how do you build powerful brand equity that keeps customers coming back repeatedly? If not, brand trust erodes fast.

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Creative Boom

MARCH 2, 2023

After sixty years of operation, it was time for a change – the theatre's team felt its brand identity no longer reflected Chichester Festival Theatre's quality, reputation or heritage and was hindering them from delivering exceptional and consistent experiences in every aspect of its work.

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Inkbot Design

OCTOBER 6, 2023

Brand Equity Models: Importance, Measurement, and Success Factors Brand equity , a critical marketing concept, is the commercial value derived from customer perception of a brand. It represents intangible assets fueling brand success: customer loyalty, awareness, and overall performance.

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Creative Boom

FEBRUARY 27, 2023

Credit: How&How / Sauce Labs Sauce Labs , a leading software testing platform, has launched a colourful new brand by How&How. The new brand strategy shows off how Sauce Labs backs these dynamic teams by equipping them with the tools, service and confidence to solve any complex challenge. Accelerate.

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Coding Brand Branding Inspiration 348

Creative Boom

SEPTEMBER 19, 2023

Brand concept "The debate of whether to retain the lion in the redesigned logo did come up during our creative process," explains Adam Ewels, design director at The Click. However, we quickly realised the lion contributed a huge amount of brand equity." Another significant addition to the new branding is the infamous 's'.

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Brand Branding Arts and Crafts Print 410

Creative Boom

APRIL 22, 2022

Not only does Foodvisor help you track your food habits, but it's also nice to look at, as it's just enjoyed a brand refresh courtesy of London studio Koto. We created a brand strategy, visual identity, and tone of voice that builds on Foodvisor's supportive nature and elevates its role in helping people achieve their goals.".

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Inkbot Design

JANUARY 20, 2024

As brands evolve to meet changing consumer demands or culture shifts, iconic logos often get redesigned as part of more significant rebranding initiatives. Logo redesigns walk a fine line between maintaining brand recognition and signalling change. From Pepsi to Starbucks to Uber, we explore the hits, the misses, and the controversy.

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Brand Branding Digital Education 85

Creative Boom

FEBRUARY 16, 2022

It recently briefed Lippincott to overhaul its brand for NYC Pride, as it recognised it had an inconsistent identity that changed each year to reflect the event's annual theme. Its team recognised that to "drive equity and awareness around the organisation's incredible impact, it needed an identity that endured," according to Lippincott.

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Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

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Brand Branding Production Marketing 78

Inkbot Design

APRIL 27, 2023

Top 5 Proven Ways to Measure Brand Equity Every brand enters the market to attract attention, build a solid audience base, and generate revenue. To achieve these goals, a brand needs to have a clear understanding of its brand equity.

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Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

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Brand Branding Arts and Crafts Marketing 94

Creative Boom

FEBRUARY 15, 2023

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

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Brand Branding Advertising Advertising 444

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Because that's exactly what the new sneaker brand Novella is all about. This new premium sneaker brand is built around stories. If you're a creative, probably not.

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Sports Agency Artist Brand 415

Creative Boom

FEBRUARY 12, 2023

Ragged Edge has rebranded Homa, a Paris-based gaming technology lab, boosting the brand's equity among independent game developers and gamers who love the lab's games. To build a talent brand that would attract the world's best engineers. That meant re-engineering the brand from the inside out.

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Creative Boom

JUNE 27, 2023

Image licensed via Adobe Stock A well-crafted brief is the cornerstone of effective branding. Identify the core problem The problem your brand needs to solve might appear obvious at first glance, but it's worth digging a little deeper. But you also need to ask how much the company, organisation or brand wants to transform.

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Creative Boom

FEBRUARY 13, 2023

Inspired by how nature protects its content, Tomorrow Machine and their partners, the global juice company Eckes Granini and the branding agency F&B Happy , set out to develop a juice bottle made from material so pure you can eat it – think along the lines of a fruit peel.

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Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. Or the competition has changed, and your brand no longer stands out. You have two options when this happens: a complete rebrand or a brand refresh.

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Creative Review

JANUARY 24, 2023

Comprising a new logo, symbol, colour palette, photography, illustration and sonic branding, the new identity brings both companies together under the Eurostar name, which was chosen “due to its powerful equity and global recognition” The new branding will launch in full by the end of 2023, and hopes to put a modern face on the Eurostar (..)

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Photography Brand Branding Illustration 117

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

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Brand Branding Marketing Marketing 89

Creative Boom

FEBRUARY 2, 2023

Credit: Robot Food / Harringtons Robot Food Client Director Jess Cook sat down with Creative Boom to discuss the many nuanced considerations of designing brands that resonate with modern pet parents and how her team's love and respect for animals helps them design human-centred brands that pets will love, too.

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Animation Brand Branding Photography 291

Inkbot Design

JANUARY 17, 2024

The Art and Science of Naming a Brand Coming up with the perfect brand name is part art, part science. A great brand name needs to check many boxes – it should be memorable, evocative, simple to spell and pronounce, protectable, and appropriate for the product, service, or company it represents. What is a Brand?

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Brand Branding Art Arts and Crafts 72

Inkbot Design

FEBRUARY 1, 2024

How to Design Cohesive Branding That Resonates Creating a strong, recognisable brand is critical to business success. But a brand is more than just a logo or tagline. Indeed, effective branding requires cohesion – aligning every customer touchpoint to create a unified identity that resonates with your target audience.

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Brand Branding Education Production 77

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

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Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Designer Daily

JUNE 14, 2020

Freepik, a Malaga-Spain based website which offers a curated freemium marketplace of vector graphics and stock photos fed by a community of contributing designers and photographers, is being acquired by investment and private equity firm EQT. Iconic brand guidelines and logo manuals from 60s, 70s and 80s. Read on TechCrunch.

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Web Design Web Design Vectors Graphic Design 242

We And The Color

FEBRUARY 17, 2022

Heritage of Pride unveiled a new brand identity for NYC Pride. But truly cementing our commitment to the community required an enduring brand icon that would drive recognition and equity. You can find more inspiring design projects from all over the world in our Branding and Graphic Design categories.

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Inkbot Design

MARCH 4, 2024

Corporate Brand Identity: More Than Just a Logo Think of your favourite brands – the ones you're die-hard loyal to and just keep returning for. It's their unique brand identity , that special something that makes them instantly recognisable and irresistible to customers like you. What Even Is Brand Identity?

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Corporate Branding Brand Branding Marketing 76

Graphic Design Junction

DECEMBER 11, 2023

In the contemporary landscape, logos are ubiquitous, adorning platforms such as YouTube channels, Instagram profiles, Facebook reels, and even the personal branding of TikTok creators. Heytaxi — Branding & Identity By Oleg Kulik 8. Offscript Branding Logo Design By Ruben Daems 16. Tmt Logo Design By Pang Brands 38.

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Inkbot Design

NOVEMBER 28, 2023

How To Define Your Brand Through Visual Design Visual design plays a critical role in defining your brand. So, your visuals must align with your brand identity. So, your visuals must align with your brand identity. This guide will explore leveraging visual design to express your brand’s personality. Sophisticated?

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Inkbot Design

JULY 24, 2022

Bank Branding: Why the Strong Brands Win. If you want to stand out from the crowd when your customers shop for bank accounts, you first need to establish yourself as a strong brand. Many brands fail to realise that we're not so different from each other as consumers—we all look for meaning and value in our purchases.

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Inkbot Design

MARCH 13, 2024

At its core, businesses strategically decide to redefine their brand identity and better connect with their target audience. Their current branding may have been outdated and failed to resonate anymore. An overhaul modernises the brand. This data will guide your new branding direction. The end goal?

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