Canny

JUNE 30, 2021

We’ve covered a lot of topics from brand strategy and brand identity, through to web design, ecommerce, and marketing. Whether you’re a Marketing Manager or Marketing Director at a new company looking to make a direct impact on their brand, or a startup looking to change your strategy or identity – then this post is for you!

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Inkbot Design

MAY 28, 2024

Such an act helps foster fairness as well as boost accessibility in the virtual world, thereby creating a favourable impression about your brand among job seekers who want to work with socially conscious organisations that have higher chances of succeeding in future due to changing market trends.

Web Design 98

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Inkbot Design

FEBRUARY 2, 2024

This guide will provide a comprehensive checklist of questions to ask an SEO company before signing a contract. Do they kick things off with a thorough website audit and gap analysis? They will have existing benchmarks, competitive insights, and content frameworks that can be leveraged for your brand. Let's dive in.

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Canny

OCTOBER 26, 2021

Is your brand starting to look a little stale? Is your brand no longer connecting with your ideal consumer? Is your brand not working across multiple touchpoints ? This is such an exciting process as it’s your opportunity to reevaluate every single aspect of your branding. Ultimately your brand needs to work.

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Inkbot Design

JUNE 10, 2023

To ensure ADA compliance, website owners should conduct regular audits and assessments to identify accessibility barriers and make the necessary improvements. Testing and Auditing for ADA Compliance Testing and auditing are essential steps in the ADA compliance process. Ongoing monitoring and maintenance are equally important.

Digital 144

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Inkbot Design

MAY 23, 2024

Any brand and marketing strategy needs a modern, user-friendly site; it tells people who you are, what you do and why you are great at it. Infusing Brand Character It's more than just slapping your logo on some web pages. Are you a quirky, playful brand or more polished and sophisticated? also shape that consistent brand voice.

Arts and Crafts 98

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Canny

APRIL 4, 2024

A website workshop involves any business or brand coming together to devise a plan for their website development. By running through key elements such as the wireframe, sitemap, SEO optimisation, and the user journey, brands can be confident the website they create is a success. Let’s dive in. What Is a Website Workshop?

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Inkbot Design

NOVEMBER 29, 2023

Top 20 Tips for Going Freelance: Ultimate Checklist Going freelance is an exciting and liberating career move. Identifying strengths, interests, and ambitions guides branding, marketing, rates, and long-term business decisions. Ensure this unique value proposition permeates your brand identity and all marketing. Personable bio.

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Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Branding 98

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Inkbot Design

JANUARY 6, 2024

Some key advantages of off-page SEO include: Increases referral traffic from other sites Boosts rankings and visibility in organic search Improves brand credibility and awareness Helps content get discovered by more users Positively reinforces on-page optimisation efforts Why is Off-Page SEO Important?

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Noupe

SEPTEMBER 22, 2022

Use a checklist to ensure you’re conducting a thorough assessment of your website and view every page with accessibility as the priority. Hire an Accessibility Expert – if you’re dedicated to making accessibility a core principle of your online brand then hiring an accessibility expert is a good idea.

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Inkbot Design

MARCH 17, 2022

– – – SEO Audits. When you check your page structure, you may have a service simply for /audits/. See how they plan to map the Services > SEO > SEO Audit path. www.example.com/services/seo/audits/. The URL needs to tell about your business spontaneously, emphasising more on the brand.

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Inkbot Design

APRIL 23, 2024

Content marketing isn’t just a trendy buzzword; it is quickly becoming one of the most successful strategies for businesses to: Establish brand recognition and authority Draw in high-quality leads Connect with their target market Increase sales and revenue generation Want some mind-blowing tips for content creation?

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Inkbot Design

MARCH 4, 2024

Improve brand perception: Demonstrating cultural sensitivity and inclusivity can build trust and loyalty among global audiences. Enhances brand perception: Culturally relevant UX showcases your commitment to understanding and respecting your audience, fostering brand trust and positive perception.

Digital 96

Digital Marketing Marketing Freelance 96

Inkbot Design

NOVEMBER 20, 2023

Audit your existing content and determine what can be repurposed for promotion. This cross-promotion exposes your brand to new follower bases. Be helpful, share stories, and humanise your brand to forge lasting connections. It can be the foundation for an influential brand, a thriving business or a fulfilling creative endeavour.

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Inkbot Design

MARCH 12, 2024

Think about it: your website is the virtual face of your brand. ” Blog, Guides & Thought Leadership Beyond sales copy, an active blog or knowledge hub packed with practical, relevant information establishes authority and keeps customers engaged with your brand. Think beyond just sleek visual aesthetics.

Arts and Crafts 97

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Inkbot Design

MARCH 28, 2024

But even big brands use them to centralise and professionalise their social efforts. Not only that, but they want to interact with timely, on-brand messaging in real time. The advantages are pretty straightforward if you think about it: Consistency – Maintain a professional, reliable brand voice across channels.

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Media Arts and Crafts Client Networking 98

Canny

DECEMBER 4, 2023

The truth is, we’ll buy products we like, but we’ll rarely commit to a brand unless we trust them. Our purchasing decisions will also be driven by factors such as price and convenience, rather than investing in a brand because we trust them. So what makes customers choose your brand over someone else?

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Inkbot Design

JULY 18, 2023

Semrush also offers a site audit feature that scans websites for technical SEO issues, providing actionable recommendations for optimisation. The tool provides a comprehensive Site Audit feature that scans websites for potential issues affecting SEO performance, such as broken links, duplicate content, or slow page load times.

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Inkbot Design

JANUARY 21, 2024

Podcasts: Launch your own branded podcast, sharing your expertise. Display/Banner Ads: Less targeted but can help brand awareness. Here are some of the main email marketing plays for lead generation: Opt-in Offers: Provide something of value (like an eBook, checklist, or video course) in exchange for a website visitor's email address.

Marketing 97

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Noupe

FEBRUARY 18, 2020

“It’s less risky in some ways, like gauging product interest, but it’s more risky when considering the reliability of a supplier, the quality of products (since you never see them), and your overall brand image.”. An inventory cycle count is part of a company’s inventory auditing procedures. Inventory cycle count. Liquor inventory.

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Inkbot Design

JANUARY 25, 2024

Packed with good and bad design examples, Don't Make Me Think gives designers an essential checklist for eliminating website headaches and confusion. – that boost perceptions of brands. Apply the sharp insights from Web Form Design to turn data collection from a necessary evil into memorable brand moments.

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Web Design Web Design Publication Patterns 92

Noupe

JANUARY 20, 2020

You’re also tracked as you shop online, visit media sites, and otherwise interact with brands and content. This self-auditing process creates a framework for enforcement by requiring businesses to maintain compliance data in the event that a breach is recognized. You use a search engine to find something you’re interested in.

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Marketing Marketing Digital Advertising 119

Inkbot Design

AUGUST 15, 2024

Critical indicators to keep track of Direct traffic Keyword ratings Rebound speed Session length Conversion rates Tools used by experts in the field GA (Google Analytics) GSC (Google Search Console) SEMrush Ahrefs Frequent audits and updates required for success: SEO is not a one-time thing but an ongoing process requiring constant attention.

Web Design 52

Web Design Web Design Templates Production 52

Inkbot Design

SEPTEMBER 14, 2022

A mobile-first approach to web design is actively encouraged to increase the chances of mobile users engaging with your website and interacting with your brand. Below is a checklist to ensure your current website meets Google's indexing best practices guidelines: Make sure your website is accessible and can be rendered by Google.

Web Design 64

Web Design Web Design Design Strategy Publication 64

Noupe

MARCH 4, 2020

Once the violation was discovered in an internal or outside audit, you corrected it within 30 days. An audit revealed that the bills included procedural and diagnostic codes along with insurance information. Here are seven steps that you can use as a HIPAA compliance checklist for your practice: Take an online HIPAA checkup.

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Inkbot Design

SEPTEMBER 12, 2024

But maybe you're not a global brand. Make choices reflecting your brand, values, and unique selling proposition. It's not some checklist you can work through and dust off your hands. An open-source tool audits your web pages for performance, accessibility, SEO, and PWA features. 40% increase in user engagement.

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Networking Digital Coding Theme 40

Inkbot Design

NOVEMBER 18, 2022

Here is a quick technical SEO checklist to help you conduct a thorough audit: Consider the navigation and structure of your website – is it user-friendly? Conducting a full site audit at least twice a year is recommended. 1 – Brands and Publishers Are Proving To Be Strong Competition for Retailers.

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Inkbot Design

FEBRUARY 7, 2024

But here's the thing: not all of it needs to be brand-spankin' new. While you'll want to conduct a content audit to determine which specific posts are most worthwhile to update, focus on evergreen content that isn't time-sensitive. Update your visuals with modern, custom-branded graphics and images matching your current aesthetic.

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Canva

APRIL 14, 2020

Customize it to fit your needs—adding brand logos , color palettes , and ready-made illustrations. She recommends creating a weekly planning checklist to ensure you fit in all of your professional and personal priorities. Her checklist includes three blocks for projects, weekly date nights, three workouts, relaxation times, and chores.

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Inkbot Design

DECEMBER 6, 2023

Compelling lead magnets include: Cheat sheets Templates Assessments Checklists Swipe files Resource guides Calculators Develop tools, templates and resources that help prospects do their jobs better. This reinforces brand awareness and interest when they're ready to consider you again. The value exchange earns their contact info.

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Noupe

OCTOBER 9, 2023

Attackers may use this opportunity to copy your content and usurp its search engine ranking to duplicate its look and branding for fraudulent purposes. Best Practices and Checklists In the article so far, we’ve listed some of the best ways you can protect your data from being attacked by malware or hackers.

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Digital Patterns Tourism Coding 64

Just Creative

MAY 6, 2020

Start with a full audit of your social media, emails and website content. According to a constantly updated study by Rival IQ , brands have been posting less frequently on Facebook, Instagram and Twitter – 3 times a week instead of 4. Over 80% of brands already use videos in their marketing strategy. Image source: mattel.com.

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Marketing Marketing Networking Media 254

Inkbot Design

AUGUST 1, 2024

Here's a checklist of over 100 of our essential digital marketing toolkit to start your journey right! Website Creation Tools Some digital marketers find success exclusively through social media, but it’s generally better to have a dedicated website and online storefront tailor-made for your brand.

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Marketing Marketing Digital Media 52

Noupe

JULY 6, 2023

You might want to carry out a full IT compliance audit checklist to see how your site rates and identify areas for improvement. You’ll bring in customers and clients from every section of society, building a brand image that’s inclusive and welcoming.

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Layout Fonts Client Color 52

Canny

JUNE 12, 2023

Create Micro Goals that Make up a Marketing Checklist First up every marketing team should have set goals to work towards, but they can sometimes be daunting and put pressure on team members. How long does it take for your SEO and content team to conduct a content audit? Don’t forget to share this list with your entire marketing team!

Marketing 78

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Canny

JUNE 12, 2023

Create Micro Goals that Make up a Marketing Checklist First up every marketing team should have set goals to work towards, but they can sometimes be daunting and put pressure on team members. How long does it take for your SEO and content team to conduct a content audit? Don’t forget to share this list with your entire marketing team!

Marketing 78

Marketing Marketing Media Production 78