article thumbnail

State of Branding: Pennsylvania (From Pennsylvania Flags, to Pennsylvania Brands)

Canny

From the Pennsylvania flag, to Pennsylvania museums and tourist attractions, welcome to the next stop on your state of branding tour. You might have noticed that we’ve been looking at branding across the United States for a little while now on the Canny blog. The State of Branding: Florida (from Florida flags to Florida brands).

Brand 78
article thumbnail

Why Are Brand Values So Important (And How to Define Them)?

The Branding Journal

What makes a brand exceptional and worthy of our decision? Well, the ongoing success of a brand can very often rest on the values at its heart and how authentically they are expressed and communicated in the marketplace. We also included a few examples of brand values from big companies to help you find those unique to your brand.

Brand 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Logo Design: The Power of Visual Branding

Inkbot Design

eCommerce Logo Design: The Power of Visual Branding Where online shopping is the norm and competition is fierce, a well-crafted logo can be the key to unlocking success for your eCommerce venture. Did you know that 94% of consumers are more likely to be loyal to a brand that exhibits transparency? Let me throw some statistics your way.

Brand 105
article thumbnail

Giving Household Brands the Apple Treatment — How to Upgrade a Brand

Inkbot Design

Giving Household Brands the Apple Treatment — How to Upgrade a Brand. What would household brands look like if you gave them an “Apple make-over”? There are so-called household brands that we’ve grown so used to we’ve stopped questioning them. Why Virgin Is an Incredible Household Brand.

Brand 105
article thumbnail

F5: Dylan Mulvaney Looks to the Past to Create the Future

Design Milk

Dylan’s work has been featured by Wired , Fast Company , Creative Review , Communication Arts , and Brand New. The Fortis Factory Lamp marks the beginning of branding as we know it today. While branding began in Egypt around 2000 BC as a mark of ownership for cattle, Ancient Romans borrowed the technique and added meaning.

Art 104
article thumbnail

The Ultimate Guide to Manufacturer Branding, Marketing, and Website Design

Canny

When it comes to manufacturer branding, there’s sometimes not a lot to get excited about. It’s fair to say companies in this sector often don’t place much value on the importance of branding, and many still prefer to rely on word of mouth marketing and referrals to attract new business. The Branding Brief Template.

article thumbnail

The 100 Most Famous Logos of All-Time

Inkbot Design

There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. To attach a visual identity to a company and its brands – a logo is a must. See the changes.