Noupe

APRIL 18, 2023

If you own a B2B business and are working under the impression that brand identity is essential only for B2C companies, you are in for a surprise. With more saturation in the digital marketplace, 77% of B2B leaders believe that branding is vital for their company’s growth.

Brand 62

Brand Branding Marketing Marketing 62

Inkbot Design

SEPTEMBER 7, 2022

7 Best Growth Marketing Strategies For B2B. The B2B world is changing, and the definitions of marketing have evolved to fit. This has led to new strategies as marketers adapt to their changing environment. What is Growth Marketing? What is Growth Marketing? Create a measurement plan.

Marketing 88

Marketing Marketing Advertising Advertising 88

Inkbot Design

NOVEMBER 10, 2023

The Complete Guide to Account-Based Marketing (ABM) Account-based marketing (ABM) has become one of the hottest buzzwords in B2B marketing over the past few years. In this comprehensive guide, we'll cover everything you need to know about ABM, including: What is account-based marketing, and how does it work?

Marketing 84

Marketing Marketing Advertising Advertising 84

We And The Color

APRIL 21, 2022

Together they develop solid strategies and engaging designs for cultural and commercial organizations. Their creative team was commissioned to work on a new brand identity for Hal2, an interior design studio specializing in the B2B and consumer market. Below you can see a few images of the successful result.

Brand 145

Brand Branding Interior Design Graphic Design 145

Canny

AUGUST 26, 2021

B2B marketing is difficult, and one of the most important parts of B2B marketing is understanding your audience. The Marketing Brief Template. The Marketing Brief Template. In the world of marketing, you need to understand the difference between targeting individual consumers and businesses.

Marketing 145

Marketing Marketing Media Production 145

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 84

Marketing Marketing Media Brand 84

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 104

Media Marketing Marketing Brand 104

UX Collective

APRIL 19, 2022

Photo by airfocus on Unsplash Interviewing users, customers and conducting market research is a core part of building successful products. But for those who have worked with both B2C and B2B products, you have probably noticed a significant difference when it comes to finding people to interview.

Production 111

Production Marketing Marketing Product Management 111

Inkbot Design

MARCH 18, 2022

Top 10 B2B Ecommerce Website Design Inspirations For Startups. Today, B2B eCommerce businesses call out the frontier. After the pandemic of 2019, the B2B eCommerce business boom got more prominent and received high expectations compared to the B2C market. As per the research of 2021, the B2B eCommerce sales amounted to 7.35

Inspiration 84

Inspiration Production Manufacturing Marketing 84

Canny

NOVEMBER 6, 2023

People talk about their brand strategy and the elements that make up your strategy document, their brand identity and all of the great looking visuals elements, and their brand rollout and marketing. You have to have your brand concept identified before you even start working on your brand strategy.

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 73

Marketing Marketing Media Advertising 73

Inkbot Design

MAY 8, 2024

In our highly connected world dominated by social media, where thousands of marketing messages are thrown at us daily, having one voice and visual identity that makes sense is essential. Bigger bottom-line impacts At the end of the marketing day, brand consistency equates to more revenue and growth for your business.

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. However, they are very different strategies with distinct purposes, processes, and outcomes. You are preserving your brand equity while modernising and refining for the current market.

Brand 90

Brand Branding Marketing Marketing 90

Inkbot Design

JUNE 23, 2023

Moreover, according to a report by Oberlo, 86% of businesses were using video as a marketing tool as early as 2018. With shrinking attention spans and increasingly discerning consumers, traditional marketing methods are losing effectiveness. Whether you're targeting B2B or B2C audiences, animation can adapt to any industry or niche.

Animation 125

Animation Marketing Marketing Arts and Crafts 125

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. By the end of this guide, you will be able to answer essential questions about your brand, including: Why does your brand matter?

Brand 133

Brand Branding Marketing Marketing 133

Just Creative

MAY 28, 2020

It’s a strategy that both B2C and B2B companies can benefit from. In this article, we’ll look at how to use brand mapping to position your company in a competitive market successfully. This is achieved through things like analysing the market you are in and determining where you position yourself in the market.

Marketing 232

Marketing Marketing Brand Branding 232

Just Creative

JUNE 28, 2020

There’s no doubt that marketing can be expensive, but it is necessary and vital for every business. If you want your business to grow, you need to invest in effective marketing strategies in one way or another. Email Marketing. Use email marketing campaigns to keep in touch with your leads and customers.

Marketing 356

Marketing Marketing Media Production 356

Inkbot Design

JUNE 15, 2023

Unleashing the Power of Lead Scoring in Digital Marketing In today's rapidly changing digital landscape, more is needed to generate leads for your business. That's where lead scoring comes into play, a strategy that might be your secret weapon in conquering the ever-competitive digital world. That's old news. What is Lead Scoring?

Marketing 94

Marketing Marketing Digital Programming 94

Noupe

NOVEMBER 7, 2022

When you sit down and think about creating a visual identity for your business, you may not think about starting with your marketing strategy first. In fact, some brands go straight to creating their visuals before taking the time to understand who they’re serving and how they plan to market to them. Ready for the details?

Marketing 104

Marketing Marketing Project Management Theme 104

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

Marketing 73

Marketing Marketing Publication Publishing 73

HONGKIAT

MARCH 22, 2022

Brands are increasingly focused around generating more leads locally, and an intelligently planned local marketing strategy is all you need to sustain this enormously competitive local space. Local marketing can leverage online channels like websites, mobile applications, social media, SMS and emails to attract their customers.

Marketing 112

Marketing Marketing Brand Branding 112

Canny

MARCH 25, 2022

When selling directly to other businesses, it’s important to understand which B2B marketing channels you’ll leverage to generate success. The Marketing Brief Template. The Marketing Brief Template. Marketing to businesses is a lot different from marketing to individual customers. download now. download now.

Marketing 148

Marketing Marketing Media Brand 148

UX Collective

MARCH 14, 2023

It’s a Product-led World Product-led is currently the shiniest of companies’ growth strategies. And for a good reason (among others): it is shaking up the old dusty B2B world! In a B2B product, the person buying it isn’t typically the one who uses it. Traditional B2B Growth Does this make sense in the B2C world?

Production 97

Production Marketing Marketing Product Management 97

Noupe

APRIL 15, 2024

B2B marketers are becoming more and more worried about bettering the customer experience so that it is a win-win; they gain loyal customers and customers gain a good amount of satisfaction. Evolution of Customer Service with AI Customer satisfaction is a major deal when it comes to marketers and businesses.

Marketing 120

Marketing Marketing Patterns Client 120

Inkbot Design

MAY 8, 2024

Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. Many website builders offer free plans, and you can make money through affiliate marketing and advertising revenue.

Internet and Software Development 85

Internet and Software Development Marketing Marketing Client 85

Inkbot Design

JANUARY 9, 2023

B2B Sales: What is it, Best Strategies and Examples. The B2B journey statistics say 60% of customers will say no four times before agreeing to a deal, but only 12% of sales reps are willing to try to continue trying after the fourth no. To succeed in B2B, you must master the art of B2B Sales.

Marketing 100

Marketing Marketing Arts and Crafts Production 100

Inkbot Design

DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy.

Marketing 115

Marketing Marketing Advertising Advertising 115

Inkbot Design

SEPTEMBER 12, 2022

What Digital Marketing Skills Are Important for Web 3.0 are the three waves of technological innovation that have affected marketing throughout this period. It truly is the fulfilment of a marketer's fantasy. To achieve this, you'll have to work hard and level up your marketing skills to work along with the technology.

Marketing 89

Marketing Marketing Digital Advertising 89

Canny

SEPTEMBER 25, 2023

Understanding the intricacies of branding and its impact on customer perception, loyalty, and market positioning is essential so that you can continue to attract and engage your audience. One prime example of a B2B brand that underscores the importance of effective branding is Cisco. Why Are Branding Decisions Crucial in Marketing?

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

APRIL 11, 2024

Or maybe, now that you’re working with different markets, the image you have no longer speaks to them. Trying to stand out in a crowded market? Step 2 — Review Your Brand Strategy Now that you know why you’re rebranding, let’s revisit your overall strategy. The world moves fast, too. Check out consumer trends.

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

SEPTEMBER 21, 2023

The Ultimate Guide to Branding for B2B Brands The brand is integral to any business, including B2B (business-to-business) companies. This comprehensive guide to B2B branding will explore why branding is crucial for B2B businesses and the key elements contributing to successful branding strategies.

Brand 80

Brand Branding Marketing Marketing 80

Inkbot Design

OCTOBER 25, 2023

Brand Launch Strategy: Building Success from the Ground Up Launching a new brand or giving an existing one a fresh look is challenging. The first step is getting to know your target market – knowing them inside and out. Implementing a content strategy is the third step in creating a successful brand launch plan.

Brand 52

Brand Branding Media Marketing 52

Noupe

APRIL 9, 2020

When it comes to B2B lead generation , what impacts the most? Many B2B business houses tend to spend a lot of time, pouring water into leaky buckets. Rather than fixing the bucket i.e. the marketing funnel, they pour more water i.e. traffic into the bucket to keep it to the brim. What strategies should I follow?

Marketing 95

Marketing Marketing Advertising Advertising 95

Noupe

APRIL 17, 2023

I help entrepreneurs organize their marketing strategies so they can organize their businesses. I will help you grow your business through innovative, exciting online email marketing campaigns. Helping you create and manage your email marketing campaigns. Neil Patel — Do You Want More Traffic?

Brand 109

Brand Branding Freelance Freelance 109

Moo

AUGUST 14, 2023

From social media to email and everything in between, today’s digital marketing channels are helping businesses reach new customers like never before. And yet, there’s no denying the power that traditional tactics can bring to your next campaign — especially when they’re used in tandem with online strategies. Sounds old school.”

Marketing 52

Marketing Marketing Coding Print 52

Inkbot Design

NOVEMBER 15, 2022

How To Get Started With Digital Marketing Automation. Digital Marketing Automation is a process that integrates all forms of marketing, advertising, and technology to generate and analyse leads, leads, and more leads. You can save time, money, and effort by automating your online marketing.

Marketing 115

Marketing Marketing Digital Media 115

Inkbot Design

DECEMBER 14, 2022

Building a StoryBrand is an easy read full of practical advice for B2B and B2C companies. This is something that many marketers know but need to articulate, and it's often difficult to put into words. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). Sale Bestseller No.

Brand 143

Brand Branding Publication Publishing 143