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Digital Art Marketing: How to Develop a Strategy

Inkbot Design

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers.

Digital 94
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Beautiful Whiskey Branding: The Art of the Craft Spirit Label

Inkbot Design

Beautiful Whiskey Branding: The Art of the Craft Spirit Label Let's be honest here, my thirsty friends. The branding of craft whiskeys is where the real artistry shines. In this extensive journey, we'll explore the finer points of beautiful branding for craft spirits. The age statement? The price tag?

Brand 87
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Startup Branding: Crafting an Unforgettable Identity

Inkbot Design

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. Rookie startuppers often go ham on the tech, the product, the biz model…only to royally fudge the brand. Craft a Memorable Startup Name Your name is your brand's first impression on the world.

Brand 94
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Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4

Creative Boom

And the success of this structure has been in large part responsible for a thriving indie production sector in the UK today. Brand's eye view The Pentagram team produced the masterbrand design system and directed the subsequent rollout across marketing, On Screen Presentation and social.

Brand 419
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Designer Suvani Dave on the joy of storytelling and how to navigate the creative jobs market

Creative Boom

Los Angeles-based designer Suvani Dave is a recent Savannah College of Art and Design graduate who has already landed work with top clients, including Harvest, Call Of Duty, and Nike. Having felt a burning passion for art from a young age, she grew up in London, obsessed with drawing and wanting to create something beautiful and tangible.

Marketing 480
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Spotlight on: LPOL, a British brand specialising in sustainable bags and unique art prints made from leather offcuts

Creative Boom

As creatives, many of us tend to steer clear of the brasher side of the fashion industry, leaning instead towards independent designers and makers who craft quality items, ideally with sustainability in mind. Launching on Global Recycling Day this Friday, the debut Zero Waste Art Drop is the first of many to come.

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Ultimate Guide to Video Marketing on YouTube

Inkbot Design

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.